Kering Eyewear is the game changer, having implemented its innovative business model and unique luxury approach.

采纳了创新商业模式和独特奢侈品行业理念的开云眼镜颠覆了传统的眼镜行业。

- KERING

眼镜不仅仅是维护健康的工具，更是流行的时尚元素。走进开云门店，总有一款适合您。作为一家高端眼镜的生产商，开云拥有一个强大的品牌组合。在北京的时尚购物天堂三里屯，开云眼镜的首家旗舰店新张营业。Stella McCartney和Alexander McQueen并肩登场。为了给这些高端品牌提供一个相称的舞台，我们选择了黄铜、大理石、光和天然纯木来打造基调。

Those who understand eyewear as elegant sculptures rather than just optical aids are certain to enjoy finding their favourite model at Kering Eyewear. The luxury eyewear manufacturer has an exclusive brand portfolio, now presented for the first time in a dedicated shop in Beijing’s Sanlitun shopping mecca. Stella McCartney and Alexander McQueen are among the brands on show here together. A high-end selection of materials provides a fitting backdrop of bronze, marble, light and natural wood.

走入门店，有花枝般的窈窕曲线分隔空间，而硬朗的天花设计则令环境别有洞天。大理石的纹理行云流水，从地板贯穿到展墙。每款眼镜在这里都有一个独享的舞台，在柔和光线的衬托下，翩翩起舞。此外，另有灯箱展墙与环境拉开对比，将时下当红品牌的应季产品推至前台。整套展台设计可以按需搭配组合，既可配合销售策略，又使开云眼镜始终有别于他家，自成风景。如果将设计用在店中店，则另有定制家具来增强品牌的识别效应。在空间里，为顾客咨询而设的柜台及中央展区形成亮点，为产品另添光彩，将每款眼镜都变为独树一帜的艺术品。

Botanical room dividers and a striking ceiling structure separate the sales space from its surroundings. Marble, employed as agraphic element, covers the floor and the presentation wall in a fluid progression. Here too, luminous display stages are attached to the room filters, and can be relocated and grouped according to the collection. Large lightboxes stand out from the rest of the display, offering a label generous communication areas for current campaigns. The modules can be scaled up or down to suit any sales situation, and give Kering Eyewear an unmistakable signature. Custom-made furniture provides additional emphasis in the shop-in-shop. A consulting desk and a central display landscape set accents, while focusing full attention on the products. Making every pair of glasses an eye-catching highlight.

开云眼镜隶属于开云集团，作为全球高端精品集团，开云汇聚了一系列知名的时装、皮具、珠宝及腕表品牌。如今，开云眼镜从设计、开发和销售等方面，为15个品牌提供完整、均衡的产品组合，即：古驰（Gucci）、卡地亚（Cartier）、Saint Laurent、Balenciaga、Bottega Veneta、亚历山大·麦昆（Alexander McQueen）、Stella McCartney、Alaïa、Courrèges、Montblanc、布里奥尼（Brioni）、宝诗龙（Boucheron）、宝曼兰朵（Pomellato）、McQ、彪马（Puma）。

Today, Kering Eyewear designs, develops and distributes eyewear for a complete and well-balanced portfolio of 15 brands: Gucci, Cartier, Saint Laurent, Balenciaga, Bottega Veneta, Alexander McQueen, Stella McCartney, Alaïa, Courrèges, Montblanc, Brioni, Boucheron, Pomellato, McQ, Puma.

位于北京三里屯南区Coterie的

Kering Eyewear

开云眼镜旗舰店是开云集团全球首家眼镜旗舰店。

Kering Eyewear Coterie Beijing was the very first Kering eyewear flagship store in the world. It is located in Sanlitun South, Beijing

摄影

Photography

Sui Sicong

团队

Team

Daniel Cano

Tilla Goldberg

Peter Ippolito

Sasha Zhang

Dirk Zschunke

版权

Copyright

Ippolito Fleitz Group