The concept of the architectural and planning solutions based on the idea of ​​creating volume in the interaction of natural and urbanized spaces. The volume as it grows out of the city skyline, a stone flower out of the hands of the master of the fairy tale. The architectural silhouette of the Congress Centre harmoniously integrates and emphasizes the visual appearance of the place. Projected volume forms the architecture of the urban ensemble of the panorama of the peninsula, elegantly playing with the composite dialogue with the circus and all the waterfront as a whole. It is planned that the congress center will be a kind of "House of Meetings", where every resident of this city will find understanding of their identity and be able to share it with guests. The proposed facility becomes a mental intangible door to the future and place of hospitality. All these features help to develop meaningful self-identity of the Chelyabinsk region and reinforce international relations.