Wild Studio位于江苏省南通市大生众创园区，是一个为生活而生的独立服装设计品牌，旨在坚持自由舒适，追求内在自我好奇。

Wild Studio is located at Nantong Dasheng Creative Park, Jiangsu. It is an independent design brand born for life, aim to persist in freedom and comfort, and pursue inner self-curiosity.

▼店铺外观，external view©胡彦昀

场地是一栋园区内的沿街联排建筑，上下两层，南北朝向。建筑一层的南侧独立出来作为服装展示空间，其余则为业主的工作室。初到现场，4米乘8米的方正空间一目了然，没有太多限制但也相对少了些特色。这种看似’自由’的空间实则更难入手。如我们经常提及的：设计的出发点皆由场地的各种局限或特点所生发。那这个场地作为商业空间的局限是什么呢？是不是太枯燥无聊又缺乏动线呢？由此，设计的挑战便浮现出来，即如何在仅有32平米的方正空间内创造出有趣的动线，让人在进入空间后停留较久，同时也能兼顾商业需求。

The site is a two-storey terrace house, facing the north and the south. Wild Studio gallery occupies a small portion on the first floor, keeping the rest of the spaces being used as studio.When we first visited the site, this 4-meter by 8-meter space was sample and straightforward at a glance, without too many restrictions, and has relatively few characteristics. In such a ‘free’ space, it is actually tougher to start with the design. So, what are the restriction of this space? It is way too straight forward and is lack of vibrant circulation, isn’t it? The challenges have then been exploited: to create a vibrant circulation within this 32 square-meter space, to allow customers to stay for a longer time, and to accomplish commercial needs concurrently.

▼空间原貌，original space©Offhand Practice

空间内原有的卫生间和楼梯位于整栋建筑的中心位置，自然而然地留出一条连接展厅与工作室的人行通道。我们便顺势利用这条现有的人行通道，将它延伸至服装展厅的入口，在平面上形成一条轴。同时将此处天花的高度处理成从入口处逐渐变矮，宽度也逐渐变窄，让这条轴在视觉上被无限延伸，形成一条隧道。隧道末端与工作室相连接的地方，光透过一扇磨砂的玻璃门渗入隧道内，让沿街的行人从外往内看时会被这道光吸引进店。隧道内选用深褐色的艺术涂料作为主色调来强调它的深邃感。

▼改造前平面，original plan©Offhand Practice

▼设计手稿&体块演变，sketch & volume evolution©Offhand Practice

The existing toilet and staircase is located at the central area of the building, naturally created a corridor that connects the gallery and the studio, which formed an axis on the plan. Along this axis, we deliberately reduced the ceiling height and narrowed down the width of the corridor, transforming it into an endless tunnel. At the end of the tunnel, where it connects to the studio, a beam of light diffusing through a matte finished glass door. When pedestrians look through the glass into the tunnel, their sight will be drawn into the space. A dark textured paint is applied throughout the tunnel to add on to its depth and the sophisticated atmosphere.

▼橱窗轴线，shopwindowaxis ©胡彦昀

▼隧道轴线，tunnel axis ©胡彦昀

隧道旁的空间则需囊括橱窗、陈列、收银、试衣间这四大功能。为了将这些功能合理又有趣的纳入剩余的20平米中，我们想到使用单一回环曲线的动线布局。依照这四个功能，我们采用等形分割的方式将空间一分为五。从动线上让人在步入空间后以多次折返的方式进入每个小空间。通过回环往复的方式让客人在无意间参观完室内的每个角落并与各个小空间内陈列的商品产生互动。

▼动线，circulation ©Offhand Practice

The 32 square-meter space is divided into two by the axis, leaving the space next to the tunnel to the four major functions – window display, cloth display, cashier, and the fitting room. How to incorporate all four functions into the remaining 20 square-meter space reasonably? In this case, we thought of using a single loop curvilinear configuration for the path for the gallery. The remaining 20 square-meter space is further divided into five according to the functional needs. The circulation is branched out from the tunnel to each display area, once the customer enters the gallery, he/she will be led by the designed circulation to walk through the tunnel wherever he/she wants to get to the next display area. This circulation potentially encourages and guides the customer to walk around every corner connected by the loop and interact with all the merchandise.

▼展示区一览，display area©胡彦昀

▼橱窗，window display ©胡彦昀

陈列，cloth display©胡彦昀

▼收银，cashier ©胡彦昀

每个服装展示空间以一道墙分隔开来，并以方框的形式开了同等大小的窗洞。当行人从外向里看时，会因为这三个连续叠加的框而产生的“递归”视觉感受，这种感受引导着人将视线聚焦在展示空间的末端，由此，我们便大胆的将橱窗安置在视线的焦点处。这时，橱窗更像是一个艺术装置，其陈列效果更大程度的被突显。服装展厅内墙体的两侧安装了Fine Lumens的长条形壁灯，让客人不论正对或者背对窗口，都能感受到这种递归的视觉感。

Walls with openings are erected in-between each display area in a form of repeating frames. When pedestrians walk pass the street and look into the gallery through these openings, the optical illusion stimulated by these layers of frame converges at the end of the gallery. Here, we intentionally placed the display windows at the end of the space as art installations, to further highlight and magnify its display effect.Linear light features are installed on both sides of the wall. When customers look from either the front or the back, he/she will be able to visualise the Dorse effect from both directions.

每个服装展示空间以一道墙分隔开来©胡彦昀 walls with openings are erected in-between each display area

▼“递归”的视觉感受，“gradual” visual experience©胡彦昀

隧道右侧的墙体嵌入了用以陈列服装配饰的层板，这些层板嵌在与展示空间通往隧道出入口一一对应的框架单元内。同时在每个框架单元内壁上方我们挖出了“天光”，进一步强调了隧道的纵深感。

Layers of shelves are embedded into the sidewall of the tunnel, each shelf unit is aligned with the opening of the display area. A row of skylights in each shelf unit is designed to enhance the depth of the tunnel.

▼展示区与隧道的衔接处，display and tunnel intersection ©胡彦昀

▼由隧道侧望向衔接处，view to the intersection from the tunnel©胡彦昀

框架单元与“天光”，the shelf unit and“sky light”©胡彦昀

Wild Studio可以说是一个和业主一起探索与实验的项目，隧道内隔板的裹材是业主亲自剪裁与制作的成果。除此之外，外立面的肌理我们也一起做了很多尝试：用业主从工厂中捡回来的废弃零配件创造出一些特别的肌理效果，虽然最后还是选用了成品涂料，但过程中依然收获了很多新的体验与感知。空间内的石材展示台，也是与业主和工厂师傅一同探讨摸索的成果，甚至连切割下来的边角料都被我们悉心带回用在了其他项目上。

Wild Studio is a joint work with our client. The shelves that wrapped in green fabric are DIY by our client. As for the façade texture, we try to experiment different texture by using props which can be easily sourced from daily life, although the final texture is made from textured paint, we all enjoy the process of experimenting. For the stone stools, we worked closely with our client and the factory workers to explore the possibilities of making an interesting texture. Even the cut-out pieces were brought back and used for other projects.

▼石材展示台细部，details©胡彦昀

Wild Studio 是OFFHAND PRACTICE到目前为止最具实验性的一个项目。在这个项目中，我们把 “WILD”和“PRACTICE”作为灵感来源的关键词，在不同阶段深耕于过程并反复尝试各种可能，直至呈现出最理想的状态。OFFHAND PRACTICE会保持好奇的态度在专业领域中不断探索，继续演绎属于我们的“即席发挥”。

Wild Studio is the project with the most experimentalism that OFFHAND PRACTICE has ever done. In this project, “Wild” and “Practice” is the centre of gravity for all the inspiration. Our intensive exploration lies with all stages throughout the project, acts as a driver for us to constantly examine available possibilities, until the best possible outcome is successfully materialised. OFFHAND PRACTICE will let the motive of curiosity and innovation thrives in our vein, continue to execute our expertise with that motivation, and always “improvise” in our unique style.

▼平面图，plan©Offhand Practice

▼剖面A，section A©Offhand Practice

▼剖面B，section B©Offhand Practice

项目名称：Wild Studio服装店

设计方：Offhand Practice

设计时间：2019.06-2019.09

施工时间：2019.09-2019.11

主创及设计团队：袁愿，聂璇，李月

项目地址：南通市大生众创街区2期311

建筑面积：32m²

摄影版权：胡彦昀

合作方 (施工单位)：南通清风装饰工程有限公司

客户：Wild Studio

品牌 (主要材料) ：灯具-Fine Lumens

室外与室内墙面洞石肌理涂料-Stucco苏州苏明装饰股份有限公司

天然石材-BELLE STONE

设计内容：建筑外立面，室内，展示道具，灯光

Project name: Wild Studio Fashion Store

Design: Offhand Practice

Design Period: 2019.06-2019.09Construction Period: 2019.09-2019.11

Leader designer & Team: Yuan Yuan, Nie Xuan, Li Yue

Project location: No. 311, phase 2, Dasheng Zhongchuang block, Nantong City

Gross Built Area: 32m²

Photo credits: Hu Yanyun

Partners: Nantong Qingfeng Decoration Engineering Co., Ltd

Clients: Wild Studio

Brands / Products used in the project:Lighting-Fine Lumens

Façade & Interior Wall Paint-Stucco

Stone-BELLE STONE

Design Scope: Façade, Interior, Display Props and Lighting