瑞典ASKO奢品电器展厅·壹高 | 环形动线展示独特设计魅力_展厅_设计案例作品

发布时间：2023-11-15 08:00:00 {{ caseViews }} {{ caseCollects }}

设计亮点

设计师巧妙利用巨大柱子设计环形动线，将ASKO洗衣机内胆展示台融入其中，展现品牌不锈钢材质的独特魅力。

项目名称：瑞典ASKO奢品电器展厅·壹高
设计品牌：瑞典ASKO电器品牌
设计理念：斯堪的纳维亚设计理念,注重设计美学与实用主义,兼顾人文情调
设计师：叶永志
项目地址：中国丽水

ASKO ELECTRICAL BRAND

ASKO电器品牌

本项目的设计品牌是成立于1918年源自瑞典ASKO电器品牌。拥有百年历史的ASKO秉承斯堪的纳维亚设计理念。注重设计美学与实用主义，兼顾人文情调。ASKO洗衣机是截至2020年全球获得北欧节能标签The Nordic Ecolabel“天鹅标”的唯一家电品牌，ASKO涉及厨电、制冷、洗护系列产品，为塔尖消费者带来更高品质的生活方式。

The design brand of this project was founded in 1918 from the Swedish ASKO electrical brand. With a history of more than 100 years, ASKO has been inspired by Scandinavian design. Pay attention to design aesthetics and pragmatism, taking into account humanistic sentiment. As of 2020, ASKO washing machine is The only household appliance brand in the world to obtain The Nordic Ecolabel "Swan label". ASKO involves kitchen electricity, refrigeration, washing and care products, bringing higher quality of life to spire consumers.

设计师摒弃叠加的表现手法来做展厅的设计表达，在表达我用了品牌方对于产品的设计理念简单人居的概念，所以设计师在设计上把空间的层次和销售动线用大面块的色系体块来分割。

We abandoned the superposition of the expression method to do the exhibition hall design expression, in the expression of the brand for the product design concept of simple living concept, so we design the level of space and sales line with the color block of the large block to divide.

在墙面的艺术涂料上选择的是猬灰色和木红色、黑色作为整个空间的主题色系，这些色系都是设计师对产品的不锈钢色系做了研究和对比搭配的呈现，为的就是把产品做最好的衬托，来展现ASKO品牌不锈钢材质的特有魅力。

In the art paint on the wall, I choose the shadow gray, wood red and black as the theme color system of the whole space. These colors are presented by the designer's research and contrast of the stainless steel color system of the product, in order to make the product the best foil to show the unique charm of ASKO brand stainless steel.

LOOP RUNNING LINE

环形动线

在原建筑中有个非常巨大的柱子，利用柱子设计了环形的动线，在设计时改造成造型做了ASKO洗衣机内胆的展示台，ASKO是世界上唯一无橡胶门封的家用洗衣机这个是作为它这个品牌独一拥有，设计用了环形展示让它做重点的陈列。

There is a huge pillar in the original building, using the pillar to design a circular moving line, which was transformed into a shape during the design to make a display stand for the inner liner of ASKO washing machine. ASKO is the only household washing machine without rubber door seal in the world. As the unique property of this brand, the design uses a circular display to make it a key display.