面包店最初坐落在市中心的一条小巷子里,由于广受欢迎,面包店搬到了咫尺之遥的一家更大的店里。Studio Modijefsky受托确保Van Stapele的魅力在扩建过程中丝毫不减。尽管Van Stapele只有十年的历史,但原址的一切都让人感觉历史更加悠久。
Originally nestled in a tiny alley in the heart of the city, the bakery’s popularity led to it moving to a larger store a stone’s throw away. Studio Modijefsky was entrusted with ensuring that none of Van Stapele’s charm was lost in the expansion. Even though it was only ten years old, everything in the original location felt like it had been there much longer.
新的设计毫不费力地捕捉到了这种永恒的魅力,它精心选择了天然材料,以棕色和乳白色为主色调,灵感来自著名的曲奇饼干。经典魅力与现代诱惑在暖棕色木材、古铜色和复杂细节的交响乐中交相辉映。老店的元素以新的形式回归,比如现在以风化灰泥为代表的墙纸,以及品牌标志性颜色,即乳白色和不饱和薄荷色的窗帘。品牌的历史还通过一些设计元素得到了进一步的展现,比如橱窗里展示饼干制作过程的有趣互动式自动橱窗。
The new design effortlessly captures this timelessness with a carefully considered choice of natural materials in a colour palette of brown shades and cream white colours inspired by the famous cookie. Classic charm meets modern allure in a symphony of warm brown wood, antique brass, and intricate detailing. Elements from the old shop return in new form, like the wallpaper that is now represented in weathered stucco, as well as a curtain in the brand's signature colours, cream white and desaturated mint. The brand's history is further told through design elements such as the playful and interactive automated window displays showing how the cookies are made inside.
同样重要的是,新的Van Stapele保留了其前身最吸引人的特点:接近烘焙过程。老店的空间狭小,这意味着每一位顾客都要尽可能地接近烘焙过程,而不能走进烤箱。店内的每一个角落都充满了魔力,让人联想到Willy Wonka式的氛围,营造出一种真正令人陶醉的体验。
Just as importantly, the new Van Stapele retains its predecessor’s most captivating feature: proximity to the baking process. The old shop’s cramped proportions meant that every customer got as close to this as possible without stepping into the oven. An open and inclusive set-up transports customers into the journey of every cookie from oven to hand. The store's magic is woven into every aspect, evoking a Willy Wonka style atmosphere that creates a truly enchanting experience.
进门后,由于巨大的玻璃墙,左侧的烘焙区立即可见。它展示了曲奇饼干的大理石桌子,烤箱的墙壁完全由古董黄铜装饰,作为背景。当你沿着饼干的旅程走下去时,你会慢慢靠近商店的焦点:一个长长的柜台,上面的白色米色大理石与深棕色的木头相呼应,标志着顾客可以在这里品尝到从烤箱中取出的热乎乎的美味曲奇饼干。
Upon entering, the baking area on the left side is immediately visible thanks to a gigantic glass wall. It showcases the marble tables where the cookies are rolled, with an oven wall adorned entirely in antique brass serving as the backdrop. As you follow the cookie on its voyage, you edge closer to the focal point of the store: a long counter, whose white beige marble, offset by dark brown wood, signals the point where customers can get their hands on the delicious cookies, still warm from the oven.
尽管店面不大,但由于曲奇饼干很受欢迎,排队的人还是络绎不绝。因此,Studio Modijefsky特别注意在排队过程中,提供一些东西来吸引人们的注意,无论你排在哪个位置。抬头仰望,你会发现平整的天花板上增添了一系列阶梯式天花板盒,装饰着古色古香的镜子和柔和发光的球形灯。柜台上方还悬挂着三盏吊灯,营造出宽敞的效果。往下看,您会看到一个定制的地板,它点缀并强化了所有这些设计元素。受附近的水坝广场和罗金的启发,定制的水磨石砖由不同的棕色大理石和乳白色水泥混合而成,形成了与当地环境相协调的扇形图案。
Despite the store’s size, the cookies’popularity means there are still likely to be queues. Therefore, Studio Modijefsky took care to provide something to attract attention wherever your position in the queue. Look up, and you’ll see the flat ceiling has been enhanced with a series of stepped ceiling cassettes, adorned with antique mirrors and softly glowing sphere lights. Three further chandeliers hang above the counter for a spacious effect. Look down, and you’ll see a bespoke floor that embellishes and enhances all these design elements. Inspired by nearby Dam Square and Rokin, custom-made terrazzo tiles, in a mix of different brown marbles in cream-coloured cement, form a fan pattern in tune with the local context.
Van Stapele曲奇饼天堂的新形象是传统与现代融合的见证。在迷人的设计原则下,它处处散发着惊奇和愉悦的气息,邀请顾客进入一个每次光临都是一次探险的世界。作为最后的点睛之笔,前门上还有一块定制的青铜大饼干。这样,当所有的饼干都卖完,商店关门时,每个人仍然能品尝到一块精美的饼干。
The new incarnation of Van Stapele’s cookie heaven is a testament to the fusion of tradition and modernity. With enchanting design principles at play, it radiates wonder and delight throughout, inviting customers into a world where every visit is an adventure. As a final touch, there’s a big custom-made bronze cookie on the front door. So, when all the cookies are sold out, and the store closes its doors, there will still be one beautiful cookie for everyone to enjoy.
Interiors:StudioModijefsky
Photos:MaartenWillemstein
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