Germany During the exhibition Grandeco Wallpaper booth

设计方：Franken Standbouw

位置：德国 法兰克福

分类：商业展示类装修

内容：实景照片

图片：13张

相信在上个月法兰克福的展会期间，入场的人们都被比利时壁纸生厂商GranDeco精美的展厅诱惑到了。这个由设计师Franken设计打造的展台，就好像是一间GranDeco人真正住着的房屋，只是为了让观众们参观他们才暂时走开一段时间。GranDeco是一家全球领先的壁纸制造商，旗下有好几个针对不同细分市场的品牌，其中GranDeco Boutique和GranDeco Avenue是主打高端市场的重要代表。

在1月12日至15日举办的德国法兰克福国际家用纺织品博览会上，GranDeco公司要求设计师把这两大主打高端品牌的产品精髓，全部体现在面积189平方米的展台上。对于承接展台设计的比利时设计团队Franken Standbouw来说，因为Boutique和Avenue是两个崭新的品牌，而这次博览会是一次能够让消费者们了解其品牌特征的独特机会，所以他们首先要面对的，就是在这里更好的诠释该公司的这一品牌战略。

译者：柒柒

Visitors at last January’s Heimtextil in Frankfurt were tantalized by the presentation of Belgian wallpaper manufacturer GranDeco. At the booth, designed and built by Franken, it looked as if the actual residents of a room had just left to make way for the GranDeco team and their visitors.GranDeco is a world leading manufacturer of wallpapers. They operate several brands for specific target markets, two of which aim at the upmarket segments: GranDeco Boutique and GranDeco Avenue.

Both brands had to be presented on a 189 sqm. booth at the international tradeshow for home textiles Heimtextil, which ran from 12 to 15 January in Frankfurt, Germany. GranDeco contracted Belgium based Franken Standbouw to design and build the booth.The first challenge the design team at Franken faced, was to explain GranDeco’s rebranding strategy.Heimtextil was the unique opportunity to explain the positioning of the new Boutique and Avenue brands, their unique features and type of consumers they are aiming at.

德国展会期间Grandeco壁纸公司展台实景图