在近年来食品消费方式发生的变化中，冷冻食品市场作为一种独特的全新零售形式，为Villa María市市民的生活带来了前所未有的改变。在此情况下，FRISTO速冻食品品牌应运而生，树立起自己的品牌形象。本项目的落成为FRISTO实体店在城市肌理与商业市场中抢占了一个战略性的重要位置，为实现FRISTO的经营目标做出了巨大贡献。
Among the transformations that have been taking place in the way of consuming food products in recent times, that of the frozen food market as an exclusive modality was something unprecedented in the city of Villa María. FRISTO was born as a brand with its own identity from this market opportunity, and established as a main goal to find a strategic place within the urban fabric to locate its commercial window.
▼项目外观，exterior of the project © Gonzalo Viramonte
▼入口与外窗细部，details of the main entrance and the window © Gonzalo Viramonte
项目的设计理念旨在通过改变材料的形状与纹理，让人们联想到“寒冷”“冷冻”“冰冻”等与冷冻食品有关的意向，彰显出FRISTO品牌与其产品的独特性。根据业主的需求，空间的功能主要分为基础设施与产品展示两部分。尽管这些功能模块，如冷冻柜等，在一定程度上限制了空间的排布，但是从另一个角度来讲，它们也成为空间规划的依据，为项目的室内设计带来了更多灵感与惊喜。
The design of this project raises this innovative item as a generator of the concept that guides its development with the use of materials, shapes and textures that evoke the cold, the icy, the frozen, and emphasize the exclusivity of these characteristics in each product offered. The needs program had pre-established elements that make up the essential infrastructure for the conservation and display of products. But although these modules could seem, at first, a spatial limitation, they became the opportunity to enhance the interior surfaces of the envelope as spaces to develop the proposal.
▼室内概览，overall of the project © Gonzalo Viramonte
项目布局简洁清晰，活动流线一目了然。进入店内，顾客首先会来到产品展示与自助服务区，在这里，一座大型水平冰柜岛包围在冷冻立柜中央，其中的产品被分类摆放整齐，包括：红肉、鱼类、海鲜、蔬菜、水果、面包、冰淇淋。选购完成后，顾客可以来到包装区，将商品交给店员进行包装或结账。
From the entrance of the premises, the suggested route for the user can be fully visualized, which begins in the exhibition and self-service sector around an island of horizontal freezers surrounded by vertical freezers where the products are classified: red meat, fish, seafood, vegetables, fruits, bakeries, ice cream. Then, in the packaging and box sector, the seller completes the purchase operation and delivers the order.
▼一座大型水平冰柜岛包围在冷冻立柜中央，an island of horizontal freezers surrounded by vertical freezers © Gonzalo Viramonte
店内天花板上设有一系列艺术装置作品，这些透明的菱形碎片呈几何形态排布，沿着水平方向延伸，从而产生出动态的视错觉，宛如水滴凝结成的冰晶。装置的主体由与天花板相连的金属杆与悬挂在金属杆上的玻璃橡胶板组成。根据空间功能的不同，相应位置的金属杆轴线也略有偏移，悬挂着的玻璃橡胶板也因此沿着金属杆的轴线旋转飘动，这种设置就如同将平面布局投射到了天花板上一般。此外，天花板的另一端还悬挂有一系列由螺旋金属带组成的竖向屏风，这些装饰物不仅丰富了视觉效果还起到了分隔空间的作用。
The ceiling is used to display a series of pointed transparent pieces that, geometrically organized, run horizontally along lines creating an illusion of movement that imitates the freezing of water turning into ice crystals. This effect is materialized thanks to glass rubber panels, hung from metal rods attached to the ceiling, which progressively rotate and move along the axis of each of the strips delimited by the modulation of space, which is projected from the floor to the ceiling. through vertical lines composed of spiral metal tapes.
▼天花板上的装饰产生出动态的视错觉，宛如水滴凝结成的冰晶，the decoration on the ceiling creates an illusion of movement that imitates the freezing of water turning into ice crystals © Gonzalo Viramonte
结算柜台通体由玻璃构成，宛如一件从地板上生长而出的精美艺术品，彰显出设计师对视觉纯度的高品质要求。柜台中还展示了一系列补充商品，如红酒等。玻璃从上到下逐渐由全透明变为半透明，柜台内商品的轮廓逐渐模糊起来。项目的外窗也采用了同样的效果，朦胧的景象吸引着人们进入室内一探究竟。
The counter is a select piece of visual purity: a glass prism that seems to detach itself from the floor. There are exhibited some complementary products to purchases, whose silhouettes are blurred as the glass becomes translucent. This same effect is applied to the windows, which invite you to enter the room to fully see the interior, only leaving transparencies in the upper parts.
▼柜台展示了一系列补充商品，如红酒等，The counter exhibited some complementary products to purchases © Gonzalo Viramonte
透明和彩虹元素的叠加带来色调与亮度的变化，在光线的影响下形成有趣视觉游戏。店内，霓虹灯勾勒出的LOGO与品牌标志，倒影在天花板上的透明橡胶板上，与窗户和冰柜的玻璃上，使Fristo的品牌形象无处不在，不管从哪个角度都能清楚看到。室内墙壁采用了带有纹理的铝制饰面板，这种材料不仅新颖而富有美感，同时完美迎合了贯穿项目始终的设计理念，进一步增强了材料的光线反射效果，使室内变得更加明亮。
The superposition of transparent and iridescent elements generates an interesting visual game of brightness and tones that varies according to the impact of light. The logo and isotype of the brand, made with neon silhouettes, are reflected in the transparent panels of the ceiling, the glass of the windows and the counter, making Fristo’s identity present in different places that change according to the perspective. An innovative aesthetic detail is the lining of the interior vertical surfaces with textured aluminum sheets that complete the materialization of the play of brightness and reflections raised from the beginning of the proposal.
▼天花板装饰细部，details of the ceiling decoration © Gonzalo Viramonte
▼铝制饰面板细部，details of the textured aluminum sheets © Gonzalo Viramonte
▼门头细部，details of the storefront © Gonzalo Viramonte
▼分析图，diagram © EFEEME architects
▼平面图，plan © EFEEME architects
{{item.text_origin}}
