Conduit St. boutique is the fifth single-branding in the English capital city for the italian fashion designer. It’s located in Mayfair, one of the most prestigious and luxurious area of the city and it takes up three whole floors of a Georgian house, providing more than 200 mq of retail space. The ground floor entrance has been designed as a foyer where customers can get a view of the core collection, the first floor is visible from the ground floor through a large sky light, accentuating the remarkable height of the room and encouraging customers in their curiosity to explore the rest of the collection as well as enjoy a relaxing lounge setting upstairs; and then the third floor with a dedicated show room and event space for presenting new collections to the fashion media.