Gensler was asked to develop a new kind of space for Intel: a place for creative interactions, idea generation and technology exploration. A playground for creativity, this unique Innovation Lab showcases the work that occurs within, while inspiring its occupants. Gensler developed a strong identity for the Lab by applying the shapes and functions throughout the space, and by using vibrant colors, raw materials and bold graphics. The word lab connects architecture, identity and graphics to this creative space, marked by an uplifting, playful yellow hue that stimulates the senses, encourages ideation and spurs employees to find new ways of innovating.