Allscripts, an American company, recently acquired the Israeli start-up Dbmotion, which works to enable direct communication between various medical service providers and physicians. 

The company’s research and development center is located in Be’er Sheva, as part of a plan to revive the Negev desert. Social responsibility is essential to the CEO, as well as gender equality inside the company.

In cooperation with Orbach Halevi Architects and the company’s CEO, we created a language that connects the desert landscapes with some of the biggest icons of the medical world.

Each of the conference rooms was decorated with one of the icons of their field. The goal was to reflect in a deep way the field and personality of the people that work there, while adding color and interesting elements. For the cafeteria, we used both graphics and art in black and white.

Photography: Uzi Porat