Prada in Store TechnologyThe projects for the Italian fashion company Prada span from research on shopping and new concepts for Prada as a brand to the creation of three big stores in the United states. But beyond restructuring the built reality of the brand, Prada’s virtual presence is simultaneously defined through extensive in-store technology projects and the creation of a website.Read moreLocationNew York City, USAClientPRADAYear2002StatusCompletedProgramResearchPartnerRem KoolhaasTeamCollaborators
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