Architect：RUBÉN MUEDRA ESTUDIO DE ARQUITECTURA
Location：46185 La Pobla de Vallbona, Valencia, España; | ;View Map
Project Year：2022
Category：Exhibition Centres;Showrooms
Architecture and innovation experience
The Interactive Showroom space of the Valencian company Idai Nature, dedicated to Bio-Agriculture, is located inside its spectacular headquarters in La Pobla de Vallbona in Valencia.
The design of the space has the mission to show visitors the innovative character of the company and its exponential growth in recent years. Architectural design and technology are combined in the space to show the history of the company, in a limited space of time, with great interactive and immersive effects.
The beginning of the experience takes the user into total darkness, so that any relationship with the outside, or the passage of time, is lost. Inside the Showroom, the black horizontal coverings, both in carpet flooring and sound-absorbing ceiling, and vertical paneling in black MDF, enhance the effect of loss of references and limits to the visitor. The use of reflective glass that hides certain exhibition or showcase areas, enhances the magical and provocative effect of the tour.
The visitor, to enjoy the experience, must follow the effects of artificial lighting (direct or indirect), audiovisual (triple panoramic screen, videowall, or multiple spatial sound zones), or even olfactory (aromatizers).
The space is made up of different areas: Presentation and Welcome, Introduction, Raw Material, Product, Awards, and Farewell with Photocall (in addition to the technical room), through which the user will pass in a sequential manner, achieving an absolute immersion in the world of Idai Nature.
In short, architecture, design and technology united in the service of an impressive interactive experience.
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