"G-Class Experience Center"

梅赛德斯奔驰G级越野车沉浸式体验中心

Located in the city of Shaoxing in Zhejiang Province, the G Studio is an immersive experience center that embodies the diverse personalities of the Mercedes G-Class brand. Guests can visit this interactive space to test-drive the G-Class at the track or surrounding mountains and customize the vehicle to fit their unique preferences.

梅赛德斯-奔驰G级越野车以其独特个性而出类拔萃，位于浙江绍兴的新建G级越野车体验中心，为用户营造了沉浸式的体验空间。访客可以自由探索这个充满互动的空间，在附近的赛道或山区进行G级越野车的试驾，并可以根据个人喜好定制专属车辆及配饰。

The interior design concept from anySCALE for the G Studio needed to be rugged and outdoorsy but also upscale and premium, reflecting the character of a car designed for adventure which is now also catering towards a luxury market.

体验中心的设计理念融入了G级越野车的冒险精神和强悍性能，同时兼具高端奢华品牌的品质，与豪车市场定位相吻合。

Studio Illumine was selected by anySCALE as the lighting design consultant, creating vibrance, activity, adventure, innovation, freedom in lighting design within

experience center.

The idea was to represent the uniqueness of the immersive experience of the space. Studio Illuminecarefully studiedthe areas that compose the project starting from the 45° “rock” ramp and the branded “ice wall”,which showcase the car’s off-road capabilities and ability to conquer extreme terrain. Going beyond imagination we decided to develop the idea of representing a dynamic starry sky lighting effect in the ceiling of the whole space.

Studio Illumine 一昱则有幸被选为anySCALE 的灯光设计顾问，在该体验中心的照明设计中创造活力、活动、冒险、创新和自由的色彩。这个想法是为了代表空间沉浸式体验的独特性。一昱仔细研究了该项目的各个区域，从 45°“岩石”坡道和品牌“冰墙”开始，展示了汽车的越野能力和征服极端地形的能力。超越想象，我们萌生了在整个空间的天花板上呈现动态星空照明效果的想法。

The Mercedes-Benz’s LOGO is composed of star light. And in the ceiling of the experience center, the changing star light is imitated to create a starry sky. Star-like lights are "carved" into the ceiling of the experience center, which gradually change between dark and light. The Mercedes-Benz logo elements are extended into the space by means of light.

奔驰的LOGO由星光组成。而在体验中心的天花板上，模仿变幻的星光，营造出星空。体验中心的天花板上“雕刻”着星星般的灯光，在明暗之间逐渐变化。梅赛德斯-奔驰标志元素通过灯光的方式延伸到空间中。

These starts which recreatesthe MercedesBenz logo, have been carefullyplacedto orientateto asingle point. Studio Illumine together with anySCALE, has developeda modularceiling system that couldhold boththe starlightsand technicallights together. These lightsare used tohighlightthe carsas well as providinggeneralambient illumination.

星星使用 Mercedes_Benz 标志来表示，被小心地放置在天花板上（一昱与anySCALE 一起开发了模块化天花板系统），以容纳星星灯和突出摆设的汽车，并提供一般照明所需的技术照明。

Similar to the rhythmic effect of breathing, the star light glows and dims smoothly in a rhythm. Utilizing the latest dimming technology, the "breathing" effect is smooth and flicker-free across all range of dimming.

The development of the ceiling system brought the opportunity to create coves all around the ceiling, where concealed strip lights and wall grazers were installed to highlight the textured wall and the graffiti wall. As part of the lighting concept of creating unique light features, surface mounted light fixtures with different beam angles were placed on the facade structure, slanted columns and ceiling, giving the opportunity to create multiple lighting scenes for different times of the day and night.

灯光效果像呼吸一样自然，需要平滑细腻的调光，才能呈现出逼真的“星光”。顶灯采用最新的智能驱动器调光技术，调光范围平滑细腻，无闪烁。天花板系统带来了在天花板周围创建穹形的机会，并安装了隐藏的条灯和擦墙灯，以突出纹理墙和涂鸦墙。

作为创造独特灯光特征的照明概念的一部分，具有不同光束角度的表面安装灯具被放置在立面结构、倾斜的柱子和天花板上，从而有机会在白天和晚上的不同时间创造多个照明场景。

A particular area called “The Time Tunnel” was very important for Mercedes-Benz. Stepping into the historical wall area is like walking into a time machine tunnel that leads to the past and future: 44 years of the extraordinary history of G-class off-road cars are displayed on the ultra-wide interactive screen. Concealed striplights were strategically placed along the display to be less disruptive, technical light fixtures were selected considering good glare control and stable color temperature with high color rendering.

一个被称为“时光隧道”的特殊区域对于梅赛德斯-奔驰来说非常重要。步入历史墙区，犹如走进一条通向过去与未来的时光机隧道：超宽互动屏幕上展示着G级越野车44年的不平凡历史。沿着显示屏策略性地放置了隐藏的条形灯，以减少干扰，选择技术灯具时考虑到良好的眩光控制和稳定的色温以及高显色性。

This area is used by the customers hence maximum visual comfort is top priority. The G-Class configuration area plays such an important role; customizing car paint, matching leather seats, dashboards and steering wheels and so on. G-Box, a multisensory interactive device in the customization area, guests can immersively customize and "own" the personalized G-class off-road cars. The lighting atmosphere and the right embellishments allow off-road enthusiasts to appreciate the detailed aesthetics of off-road up close.

该区域供顾客使用，因此最大的视觉舒适度是首要任务。G级配置区扮演着如此重要的角色；定制汽车喷漆、匹配真皮座椅、仪表板和方向盘等。定制区的多感官交互设备G-Box，宾客可以身临其境地定制并“拥有”个性化的G级越野车。灯光氛围和恰到好处的点缀，让越野爱好者近距离领略越野的细节美学。

The lounge area, a key area to mingle and share G-Class experiences among the customers, were the lighting scheme was designed in a particular way that merged the starred ceiling and technical lighting, and an outstanding area with interactive lights and ceiling for presentation and special events.

In general, the space keeps an exciting light feeling merging extreme adventures, tradition, innovation, luxury and freedom, the G-Studio is an experience to remember.

休息区是客户交流和分享G级体验的关键区域，其照明方案以特殊方式设计，将星形天花板和技术照明融为一体，并且是一个具有互动灯光和天花板的出色区域，用于展示和特别展示事件。

总体来说，空间保持着令人兴奋的光感，融合了极限冒险、传统、创新、奢华和自由，G级越野车沉浸式体验中心对宾客来说是难忘的体验。

项目地点：中国绍兴市

建筑面积：800平方米

建成时间：2023

照明顾问：Studio Illumine一昱

设计范围：室内照明

照明设计团队：Carlos Gonzalez Galan,Azlan Nazam, 邝影珊, 张大鲲

项目建筑/室内设计：anySCALEArchitecture Design

摄影: Vincent Wu