耐克纽约总部，运动与城市的完美融合_摄影店_设计案例作品

发布时间：2017-11-03 03:00:00 {{ caseViews }} {{ caseCollects }}

设计亮点

室内篮球场、多样化工作空间、品牌元素融入环境设计。

弗洛托·华纳

架构师提供的文本描述。耐克公司在纽约完成了他们在市中心的新的巨大的办公空间。WeShouldDoItAll(WSDIA)是环境图形学的创造者。

Text description provided by the architects. Nike is in a New York state of mind upon completion of their new colossal office space in Midtown. WeShouldDoItAll (WSDIA) serves as creatives on environmental graphics.

弗洛托·华纳

纽约市是生机勃勃的，从来没有完成过，并且不断地自我改造。耐克是一种创新，有着超越期望和激励所有运动员的不屈不挠的动力。那么，纽约市和耐克有什么共同点呢？两者都是大胆、充满活力和不断开拓新领域的。现在，耐克的东海岸总部已经完成，这一联系将进一步巩固。

New York City is raw, never finished, and constantly reinventing itself. Nike is innovation, with an unrelenting drive to exceed expectations and inspire all athletes. So what do New York City and Nike have in common? Both are bold, vibrant and constantly breaking new ground. The connection is now further entrenched with Nike’s East Coast headquarters complete.

弗洛托·华纳

六层150，000平方英尺的空间包括一个巨大的室内篮球场，多样的工作空间，一辆手贴标签的餐车，VIP和健身空间，一辆耐克传统的大众面包车，以及在屋顶露台上种下的90英尺长的长刚玉。

The six floor 150,000 square foot space includes a massive indoor basketball court, varied workspaces, a hand-tagged food truck, VIP and workout spaces, a Nike heritage inspired VW van, and a 90-foot long sedum planted Swoosh on the rooftop terrace.

弗洛托·华纳

主要的指示-建筑和图形-是强调纽约市和耐克之间的协同作用，通过检查运动主题的地板通过纽约市的镜头。这个方向是通过材料、意象、插图、定制的排版和空间来表现的。

The main directive—architecturally and graphically—was to highlight the synergy between New York City and Nike, by examining sport themed floors through the lens of NYC. The direction is manifested through materials, imagery, illustration, custom typography and space.

弗洛托·华纳

耐克的WorkplaceDesignConnectivity(WD C)团队与工作室建筑公司合作完成了这一架构，而MichaelSpoljaric(耐克全球篮球公司高级创意总监)则与长期合作者WeShouldDoItAll(WSDIA)和一个人才名册密切合作，在该领域实施所有环境品牌组件。

Nike’s Workplace Design + Connectivity (WD+C) team partnered with STUDIOS Architecture to complete the architecture, while Michael Spoljaric (Senior Creative Director, Nike Global Basketball) worked closely with long-time collaborators WeShouldDoItAll (WSDIA) and a roster of talents to implement all environmental branding components in the space.

弗洛托·华纳

Bleachers Details and Plans

看台详情及图则

弗洛托·华纳

与Spoljaric密切合作一年多，WSDIA设计了室内篮球场看台，所有的路线和标志-特色定制字体专门为空间-和许多独特的品牌时刻。

Working closely with Spoljaric for over a year, WSDIA designed the indoor basketball court bleachers, all wayfinding and signage—featuring a custom typeface made exclusively for space—and numerous distinct branding moments.

弗洛托·华纳

值得注意的作品包括：一堵30英尺高的树皮墙，向耐克的俄勒冈州根部点点头；在不同的空间里定制手工地毯，其中之一-在VIP Jeter酒廊-展示了洋基的所有冠军岁月；球场线条和纽约的桥梁形成的地板图案，溢出到VIP展厅；定制跑步和篮球启发数控磨制墙砖；会议室天花板瓷砖类似鞋底；迈克尔乔丹马赛克瓷砖墙；定制穿孔储物柜图案；所有插画和摄影的艺术方向和策划为会议亭。

Notable pieces include: a 30 foot tall bark wall that nods to Nike’s Oregon roots; custom handmade rugs in various spaces, one of which—in the VIP Jeter Lounge—features all Yankees’ championship years; floor patterns derived from court lines and NYC’s bridges spill into the VIP Showrooms; custom running and basketball inspired CNC milled wall tiles; conference room ceiling tiles resembling shoe soles; a Michael Jordan mosaic tile wall; custom perforated locker patterns; and the art direction and curation of all illustration and photography for meeting booths.

弗洛托·华纳