W的故事起源於紐約，而如今新銳時尚之都長沙的活力和性感不遜紐約，當你來到長沙，會感受到這座城市無時無刻不在打破你的固有思維，總能給你源源不斷的靈感，打開人們的新世界。
The story of W originated in New York, and Changsha, now the capital of cutting-edge fashion, is as dynamic and sexy as New York. When you come to Changsha, you will feel that the city always breaks your fixed thinking, always gives you endless inspiration, and opens people’s new world.
根植於紐約城大膽無畏的態度和每分每秒都湧動著的活力氣息，W酒店在每一個目的地顛覆固有認知、挑戰傳統奢華的定義。
Rooted in the audacity of New York City and the vibrancy of every moment, the W Hotel upends perceptions and challenges traditional definitions of luxury at every destination.
W酒店以向賓客恣享生活提供源源不断的活力為使命，點燃渴望，始終不渝，永不疲倦。
The mission of W Hotel is to provide our guests with endless vitality to secure their life, to ignite their desire, to be unremittingly and never tired.
湘紅辣語，回 W 無窮
HUNAN RED CULTURE
紅，是湖南底色之一。然而，湖南之紅，絕不僅僅是人間煙火氣的“網紅”。湖南的紅，有著更豐富和深刻的內涵。
Red is one of the undertones of Hunan. However, The red of Hunan is not only the "net red" of human pyrotechnics. Hunan red, there is a richer and deeper connotation.
中餐聼設計立于東方人文精神之本，遵循湘紅文化時代動脈，為每一位來到這裡的人提供更多維度的體驗，以此不斷推動城市文化和時尚的發展進程，促進生活方式與體驗的不斷革新。
Chinese hearing design is based on Oriental humanistic spirit, follows the artery of Xianghong cultural era, and provides more dimensional experience for everyone who comes here, so as to constantly promote the development of urban culture and fashion, and promote the continuous innovation of lifestyle and experience.
“聞起來臭吃起來香”的湖南臭豆腐早已成為湖南小吃一張名片。以長沙特色小吃臭豆腐打造的藝術品，第一時間為來賓呈現視覺、嗅覺和味覺多重感官，調動的美味聯想。
Hunan stinky tofu, which "smells bad and tastes good", has long been a name card of Hunan snacks. The works of art, made with changsha characteristic snack stinky tofu, will present multiple senses of vision, smell and taste to the guests at the first time, and arouse delicious association.
包間的設計有著長沙千年積澱的飲食文化底蘊，還有著豪爽的江湖氣概，和肆意的市井風味。
The design of the room has a thousand years of food culture deposits in Changsha, as well as the forbearing spirit of all corners of the country, and wanton flavor of the market.
強中自有強中手，英雄隊內有英雄。
设计将“三国人物”与长沙著名的“战长沙”革命故事相结合。
There are heroes in a team of heroes. The design combines "figures of The Three Kingdoms" with Changsha’s famous revolutionary story of "fighting Changsha".
跳色與誇張的手法極具創意仿佛“生活革命家”一般，不妥协，不退让，賦予了W酒店獨有的活力。
Color jumping and exaggeration are very creative, just like "life revolutionaries". They do not compromise and do not give way, which endows W Hotel with unique vitality.
"星城"長沙年輕，蓬勃，不甘寂寞。解構"星"元素的幾何的立體牆面，與造型各異、色彩靚麗的沙發碰撞出的火花，迸發出讓人眼前一亮的生活活力和創新精神。
"Star City" Changsha is young, vigorous and unwilling to be lonely. The geometric three-dimensional wall with deconstructed "star" elements and the sparks generated by the collision with the sofa with different shapes and beautiful colors burst out the life vitality and innovation spirit that make people’s eyes shine.
這正是代表了W對於精緻現代主義的提煉、重組，成為耀眼的存在。
This represents W’s refinement and reorganization of exquisite modernism, and makes it a dazzling presence.
作為國內首座媒體藝術之都，長沙是名副其實的“娛樂星城”，設計巧借“明星化妝間”為靈感打造的“造星工坊”。
As the first media art capital in China, Changsha is worthy of the name "entertainment star city". The design of "star making workshop" is inspired by "star dressing room".
讓每個進入空間的旅客都能開啟一場「藝術進化」，蛻變為閃耀天際的明星。
Let every traveler into the space can start an "art evolution", transformation into shining stars in the sky.
熾烈“星”采，比豔驕陽
THEGLORY OF THE CITY
長沙無論從歷史、人文、自然和精神食糧等各個方面衡量，在面對城市生活方式革新的當下，這裡依然擁有只屬於自己的獨特性和包容性，並延承著歷史文化脈絡，活出了現代風範。
Changsha still has its own uniqueness and inclusiveness in the face of the innovation of urban life style, and inherits the historical and cultural context, living a modern style.
長沙W的“星豔”不僅是一個餐廳，也是一個秀場，將精緻時髦的互動式用餐體驗帶到長沙。
The Star At W Changsha is not only a restaurant, but also a show, bringing sophisticated and stylish interactive dining experiences to Changsha.
餐廳以卡巴萊歌廳劇場氛圍打造，整體風格復古經典，特意調矮尺度的桌椅方便賓客可與表演者零距離精彩互動，享受聲臨其境的多感官視聽盛宴。
The restaurant is built in the atmosphere of cabaret theater, with the overall style of retro classic. The low-scale tables and chairs are specially adjusted to facilitate guests to interact with performers at zero distance and enjoy the multi-sensory audio-visual feast.
光與色在不同的介質中穿梭流連，奏響浪漫的序曲，藝術以另一種形式綻放呈現，搭載新穎的感官體驗，以達到視覺的完美平衡。
Light and color shuttle in different media, playing a romantic prelude, art in another form of blooming, carrying novel sensory experience, to achieve a perfect balance of vision.
綠野仙蹤，最美“湘”約
MEET IN THE FUTURE
：“綠野仙蹤”始于自然，融于自然，猶如童話世界的奇妙環境，呈現出多樣化的城市生活面貌。
"The Wizard of Oz" begins and melts into nature, like a wonderful environment in a fairy tale world, presenting a diversified urban life.
以熱帶風情為設計理念，牆畫描繪辣椒人在叢林中躲藏嘻戲的場景。
With tropical style as the design concept, the wall painting depicts the scene of pepper people hiding and playing in the jungle.
穿越時空而來的辣椒人是未來、年輕與活力的代表，與室內的靈動感相輔相成，創造出一個嶄新的世界。
The chilies who travel through time and space are representatives of the future, youth and vitality, which complement each other with the spirit of the interior and create a new world.
項目名稱：長沙W酒店
Project name: W Hotel changsha
項目業主：湖南運達實業集團有限公司
Project owner: Hunan Yunda Industrial Group Co., LTD
項目位址：長沙市雨花區沙灣路567號運達中央廣場
Project location: Yunda Central Square, No. 567 shawan Road, Yuhua District, Changsha city
項目面積：33000
Project area: 33,000
室內設計：CCD香港鄭中設計事務所
Interior design: CCD Hong Kong Zhengzhong Design Office
藝術顧問：CCD ·亞泰飛越 ATG BEYOND
Art Consultant: CCD Yatai fly ATG BEYOND
標識顧問：CCD ·亞泰飛越 ATG BEYOND
Logo Consultant: CCD · Yatai fly ATG BEYOND
精彩回顾
Devise
CCD郑忠|梦幻星空長沙W酒店
CCD郑忠|淡墨江南 溧陽萬豪酒店
CCD郑忠|北京再现大平层豪宅
内容策划/呈现
排版 编辑：ANER
校对 校对：ANER
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