Multicom, the specialised shop of IT and technical equipment, opened the doors of a newly-fitted sales premises in Podgorica. For fans of state-of-the-art technology and gadgets and real gamers, this place now offers a unique shopping experience which has been arranged by the creative team of Brigada, who designed and furnished the space.

The Multicom premises was created using an idea of the multiplication of the colour and the form of the visual identity of the brand, as well as an upgrading of the concept of a “multi” space which combines a mass of products, from televisions, mobile phones and laptops to home appliances and computer games. The floor space has been zoned so that it combines groups of products, whilst the melange of the brand colours soothes and balances the dark blue colour of the ceilings and walls. Parts of the concrete structure have remained visible and palpable, and together with the wooden panelling and tables, they create a contrast with the displayed slick products.

There is a specially designed gaming zone, where computers can be tested and favourite games can be played, whilst on the wall inside this zone, there is a screen where the public can watch the users play and follow their progress. There is an organised system by the televisions, with lines that multiply in the colours of the brand, and on them are brackets for the easy and flexible changing and addition of televisions. The home appliances zone is separated by a passage, and with details such as hanging shelves in the central area, small storage cupboards for clothes or a small kitchen, it conveys a home atmosphere.