点亮空间的导向标示

全新升级的桔子酒店，也升级了合适的品牌室内标识系统。室内标识必须清晰明确，延续桔子酒店活泼热情的品牌定位，试图加上一点点有趣的调味，让单纯的导引标识不只是标识，也可以是点亮空间的一盏暖灯。

Sign & Light

The newly upgraded Orange Hotel has also upgraded its in-house signage system to fit the brand. The first task is that interior signs must be obvious. In addition, we had to continue Orange Hotel’s vibrant and enthusiastic brand positioning and try to add some interesting seasonings to make the simple guiding sign not only a sign but also a light that illuminates the space.

大堂内灯箱型式的导向标识，清晰明确的告知每一位宾客要去的方向，能简便调整排列组合的设定，更具备自行更换空间规划的功能性，让标识系统能快速应用于全国不同空间规划的门店中。

The directional sign of the light box in the lobby precisely informs each guest of the direction to go. It can easily adjust the setting of arrangement and combination according to operational needs, and can more flexibly apply different functional spatial planning, so that the signage system can be quickly applied to stores with unique spatial planning across China.

从品牌的 VI 系统里寻找出特有的设计元素，搭配视觉调性，组合出易读并且符合品牌风格的 ICON 标识。

Find out the unique design elements from the VI system of the brand and combine them with the visual tonality to create an ICON logo that is easy to read and in line with the brand style.

将不同种类与功能的标识资讯，结合多种经典类型的灯具样式，打造符合品牌制作预算的灯具标识。

The interior signage system of various types and functions will be combined with different classic types of lighting fixtures to produce a lighting fixture signage system in line with the brand budget of Orange Hotel.

材质色调皆与环境空间契合的导引标识，更同时具备了点亮空间的功能性。

The signage system’s materials and colors are fit with the environment space, and at the same time, they have the function of lighting up the space.

各类客房内外不同类型的标识物件，皆规划出明确的色彩应用规范，材质规范与替换材质方案，以及尽可能适用于各种不同环境空间的尺寸设定。

期待未来每一位莅临桔子的宾客，感受桔子酒店明亮且充满活力的新氛围。

For various types of signs inside out the guest rooms, Design Onboard Studio planned clear color application specifications, material specifications and alternative material schemes, as well as the size setting applicable to apply different environmental spaces as much as possible.

Design Onboard Studio are looking forward to the bright and energetic new atmosphere of Orange Hotel for every guest in the future.

项目业主 I 华住集团 I 桔子酒店

項目地區 I 中國

完成

时间

I 2021 March

设计公司 I 登本设计

项目类型 I 标识设计规划

项目主理 I 許凱廸 、凌楷甯

设计深化 I 谈雅欣 、王璐瑶

项目摄影 I 何海洋

项目撰文 I 可乐哥

生产单位 I 上海禾喆制作

Client I Huazhu Hotels Group I Orange Hotel

Project In I China

Project Complete I 2021 March

Design By I Design Onboard Studio

Design in charge I K.D Hsu、Carlie Ling

Project Design I Agony Tan, Lareina Wang

Photography I Ocean He

Copywriting I Coke Bro

Project Type I Signage Design

Production I HEZHE Shanghai

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