“我爱长沙”是一个城市干预项目，位于中国湖南省最大的城市-省会长沙，旨在美化和激活湘江河岸的公共空间。
I love Changsha is an urban intervention designed for the beautification and activation of the public realm of the riverbanks of the Xiang River in Changsha, the capital & largest city of Hunan Province, in China.
我爱长沙是一组引人注目的公共艺术互动装置。项目主体运用趣味造型的巨型“长沙”拼音字母作为IP形象，构成了时尚炫酷、辨识度极高的城市地标。它同时作为催化剂，吸引和促进了周边人气聚集与社交互动，在美丽的湘江畔创造了一个户外人流聚集点和休闲空间，提升了青少年及所有游客的体验。
The eye-catching public artwork intends to create a trendy & recognizable urban landmark at the main front plaza, using giant letters as a cheerful IP logo of the city’s name. The artwork is also thought to be a catalyzer for social interactions around it, as an outdoor meeting point and leisure space with privileged views over the Xiang River, enhancing the guest experience of youngsters and families visiting the commercial building in Kaifu District.
▼项目概览-美丽江畔的户外人流聚集点和休闲空间，general view- an outdoor meeting point and leisure space with privileged views over the Xiang River ©Rex Zou
这组高度吸睛、令人赏心悦目的公共艺术装置，提供了供社交媒体传播和分享的绝佳摄影素材。除此之外，该项目还在组成“长沙”的字母胶囊中隐藏了游戏设备，为孩子们带来欢乐。因此，它也是开福区孩子们的“城市玩具”，从首字母“C”贯穿到结尾字母“a”，创造了一条具有挑战性的游玩动线，反之亦然。项目设计了一系列的障碍挑战游戏，在让孩子受乐趣的同时，帮助他们提升身体能力和认知技能，父母也可从外部拍摄，以保留难忘的回忆。
Besides serving as an eye-catching & cheerful logo to be watched and photographed as perfect social media content to be shared, the project also offers play equipment hidden inside the capsules that form the name Changsha, for joy & entertainment of the little ones. Thus, it is also an “urban toy” for Kaifu District kids, creating a challenging Play Route which can be traversed from the initial letter “C” to the ending “A” and vice versa, as a course of obstacles that help kids to develop their physical abilities and cognitive skills while having fun and being photographed by their parents from the outside, for the memorable experience to be kept.
▼夜景-装置立面，night view- facade of the installation ©Rex Zou
▼“I ♡ CHANGSHA”的字母贯穿装置，the letters of “I ♡ CHANGSHA” run through the installation ©Rex Zou
▼一条具有挑战性的游玩动线，a course of obstacles ©Rex Zou
装置还将字母“I”设计为一个圆形长凳，♡ 设计为一个公共秋千，它们不仅可以供年轻人坐下休息，而且还可供其在拍银河系和彩色背景下自拍。
The design of the artwork also contemplates the letter “I” as a circular bench, and the “Heart” as a communal swing, both allowing youngsters to sit down, take a break, or shoot some selfies with intergalactic & colorful backgrounds.
▼孩子们在装置内嬉戏，children play in the installation ©Rex Zou
总而言之，I ♡ CHANGSHA的设计提升和刺激了游客对公共河岸的感官体验，并成功地在开福区的长沙北辰三角洲大悦城购物中心创造了一个绚丽多彩、令人兴奋的城市地标。
Altogether, the “I ♡ CHANGSHA” public artwork intervention enhances and stimulates the pedestrian’s experience of the public riverbank, successfully creating a very colorful and stimulating city logo for Kaifu District, right on at Changsha Beichen Delta.
▼装置日景外观，external view ©Rex Zou
▼装置日景鸟瞰，aerial view ©Rex Zou
▼轴测图，axonometric ©100 Architects
PROJECT NAME: I LOVE CHANGSHA
DESIGN: 100 Architects (Shanghai) Co., Ltd.
DESIGN TEAM: Marcial Jesús, Javier González, Mónica Páez, Lara Broglio, Ponyo Zhao, Keith Gong, Cosima Jiang, Hayley Huang, Michelle Aldora, Jango Zhang & Yuntong Liu.
PROJECT MANAGEMENT TEAM: Jenny Fan, Nicholas Lv & Eva Jiang.
PRODUCTION: Teyo
CLIENT: COFCO Joy City + Beijing North Star
SIZE: Artwork
STATUS: Built
LOCATION: Changsha, Hunan Province (China)
PHOTOGRAPHY: Rex Zou
VIDEOGRAPHY: Lalo López
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