Runway
2023
CREDITS +Lead Design: Graham Kelman
Client: NBA
Location: Las Vegas, NV
Event: The In-Season Tournament 2023
Agency: Jack Morton Worldwide
Technical Direction: Tim Pritchard
Fabrication: Two Eighteen
PROJECT STATEMENT +Inspired by the fluidity and precision of the game, we sought to encapsulate the spirit of basketball in a poetic art-forward execution that celebrates the IST trophy.
Akin to the swoosh of a net during a perfect shot, our installation captures the grace and dynamism of the sport. The powerful impact of a basketball, a singular moment of intensity, is translated into a tangible, structural force that resonates throughout the installation. This force creates a ripple effect, an undulating cascade of energy, which emanates from the trophy at the heart of the runway and leaves an indelible mark on its form, shaping an unparalleled runway experience that seamlessly merges the worlds of sports and fashion.
The Design
The Installation
The Details
The Event
AVAILABLE FOR PRIVATE AND PUBLIC COMMISSIONS
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