Architect：Fokkema & Partners Architecten B.V.

Location：Gerrit van der Veenstraat 11, 1077 DM Amsterdam, Netherlands; | ;

Project Year：2017

Category：Offices

In the Apollo House’ southern ring, Fokkema & Partners designed a new interior for CBS, the media company that creates and distributes industry leading content to audiences around the world. It is a transparent, largely open office environment with a classy, subdued atmosphere and a cinematic touch for the CBS Studios International EMEA headquarters. The design includes a complete cinema with foyer and several large meeting rooms, making it a representative HUB to organize screenings, international board meetings, client meetings and events. The interior with its many bespoke elements was designed and realised in just four months’ time.

The Apollo House is designed by Dirk Roosenburg (1935-1939). In line with the subtle and spacious characteristics of this iconic listed building, the program for CBS was organized with a subtle, clear design approach. Firstly, long and unobstructed lines between the intimate inner part of the ring and the more open outside of the circle make a continuous base for the design. Open and closed spaces then alternate with orientation towards the courtyard and the surrounding urban setting, transforming a potentially disorienting circular structure - originally optimized for archiving files of the "Rijksverzekeringsbank" - into an exciting, open character work environment.

Spaces that require a more theatrical design approach, such as the cinema and large meeting rooms, are completely integrated with the overall design of the office. They are spread out over different floors. The stateliness of the building and the spaciousness of the interior, also demanded a more generous execution of the open workplaces than a standard workstation can offer. The monolith work islands were designed especially for CBS and this location.

From the cinema lobby to the open workplaces, clear shapes and lines are introduced with a reserved yet classy materialization. This way the variation in program results in a coherent, yet spectacular interior architecture. It is tuned to the wishes of CBS and provides the perfect, subdued backdrop to the stories being told with the content made by CBS.

Closing statement CBS was looking for a comfortable, spacious and modern office where all employees, actors, producers and customers would feel at home. An office that feels welcoming to both American and European users. CBS also wanted an interior that fits the Dutch listed Apollo House, with its subtle dimensions and precise detailing. This is achieved by tuning the interior concept to match the wishes of CBS, while carefully integrating the program into the structure of the building and combining it with the right furniture and tailor-made special solutions where necessary.

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