2021 年是乡村振兴的元年，乡村振兴产业先行，产业发展需要好的产品，更需要良好的呈现。冰菊是四大怀药之一，修武县郇封镇后雁门村的冰菊园在产品展陈上就面临这样的问题，在园区管理方看来，展陈就是立一个大小适度的空间而已，遂委托配合熟络的钢结构厂家以非常快速的方式完成了一个门式刚架空间作产品展陈、直播销售使用，这种门式刚架结构即园区其他厂房的复制，管理方认为放置家具就可以使用了。

2021 opens a new chapter of China’s Rural Revitalization Initiative. As industries take the lead in rural revitalization, quality agricultural products and better ways of displaying them are essential. This is quite true for Houyanmen Village in Huanfeng Town, Xiuwu County. The Yuntai Ice Chrysanthemum Industry Park in the village needed an exhibition space to display its ice chrysanthemum (a species of medicinal chrysanthemum) products, and the operator thought that what products display needed was just a place with a moderate size. Therefore, they commissioned a familiar steel structure manufacturer to construct a space with portal steel frames at a very fast speed, for serving product display and livestreaming selling activities. Such portal steel frames replicated the structures of other plants in the industry park. The operator thought that the space was ready for use once furniture pieces were set in.

▼总览，Overall view ©金伟琦

▼东侧前货架，Front shelves on the east side ©金伟琦

展陈是产品传播和推广中，至关重要的实体环节，产业园现主要销售途径有：旅团到访的游客采购、加盟商分销、电商人员直播，无论哪一种方式，都需要借助一个有特色的展陈空间——呈现产品，营造展陈空间与产品特性有机融合，带给观者更具感触性的体验，使产品获得更有效的传播，从而促进营销并推动产业发展。

▼冰菊展厅原貌，Original space ©罗宇杰工作室

Exhibition is a crucial step for advertising and marketing. The industrial park’s current selling channels mainly include tour groups, franchisees and livestreaming marketing. No matter in which way, a characteristic space for showcasing products is indispensable. A space integrating exhibition function with the unique features of products can provide people with a more tangible experience, so as to communicate products more effectively, stimulate consumption and promote the development of the industry.

▼入口处看主展架，View of the main shelf from entrance ©金伟琦

农村产业的资金是非常珍贵的，各种因素都可能导致产销问题而减少收益。常态而持久的新冠疫情使得旅游团到访采购几乎完全断流，今年河南的水患也使得种植区大面积受灾减产。

Capital for industries in rural regions is very precious, as various factors could affect production and marketing, and furthermore cause income losses. Since the outbreak of COVID-19, sales of local ice chrysanthemum products from tour groups have been interrupted significantly, and the ice chrysanthemum plantation zone in the village suffered severe production decrease because of floods this year.

▼中间货架的下午阳光，Central shelf area awash with afternoon sunlight ©金伟琦

▼中间廊道，Central passage ©金伟琦

尽量低的减少投入并获得一个有效的展陈空间，是设计方应思考的前置原则。尽可能选择平价、易得的材料，普通村民即可施工的工艺（不需特殊器械、不需特殊工匠），可最大限度控制造价。

Taking every aspect into account, LUO studio tried to create an effective display setting in the existing space at a minimum cost, which was the key design principle. To this end, affordable and conveniently available materials, as well as simple techniques (which didn’t require special equipment or experienced craftsmen) easily accessible to local villagers were applied.

▼正面的单侧货架，Front view of a single shelf ©金伟琦

▼中间廊道看南侧货架，View of the south shelf from central passage ©金伟琦

经过综合研判，在当地木厂选择“出材率很高”的规格之一（截面尺寸 60mm*10mm）薄木板作为建材（手工即可搬运、建造），通过将薄木板进行适度的弯曲，借助门式结构中既有构造进行节点连接，营造出自然乡土的空间氛围，是非常适宜的选择。

After a comprehensive analysis, LUO studio chose a type of thin wooden panels featuring a high lumber recovery rate as main construction materials. Manufactured by a local timber factory, the panels have a sectional dimension of 60mm*10mm, and can be easily relocated and assembled by hand. Through bending the thin timber panels properly and then making them connected to the nodes by making use of the existing portal steel frames, a natural and vernacular spatial atmosphere was generated.

▼南侧货架区，South shelf area©金伟琦

▼南侧廊道与侧窗，South passage and windows©金伟琦

▼未摆放产品的南侧货架，South shelf without products displayed©金伟琦

▼入口处看南侧货架，View of the south shelf from entrance ©金伟琦

通过对“薄木板的弯曲”，获得一个更具结构稳定性的“应力”，不同弯曲度的木板构件即一个“拱”应力单元，正反叠接的“拱”单元相互锚固，由上至下最终收合于底端的展台，这些构件的弯曲状态也是力传输的形态。一方面是结构构件，另一方面也是陈列的家具功能部件：不同农产品尺寸与展架模数相结合，结构部件兼为展台。木构件延伸“吊接”于门式刚架下，形成一种自然的氛围充盈于既有的工业空间之内。

▼标准段建造实验，Construction experiment on standard sections©罗宇杰工作室

▼曲度建造修正，Curvature modification©罗宇杰工作室

The bending of thin panels obtains stress that enhances structural stability. Each wooden panel element with a different curvature is an “arched” stress unit. The “arched” units anchor each other, with the bottom ends reaching the display stands. Therefore, the physical structure of these elements is also the form of force transmission. It is a structural element and also a functional component of display furniture. The modulus of display shelves fits into the varied sizes of agricultural products, and the structural components function as display shelves as well. The timber elements are extended and “suspended” under the portal steel frames, producing a natural atmosphere in the existing space.

▼入口望向摆上货品的主展架，Main shelf with displayed products ©金伟琦

摆放好产品的南侧货架区，South shelf area with well-displayed products ©金伟琦

门式刚架短截面的单榀结构尺寸是 15m（长）*6.5m（高）,通过在剖面空间上的空间尺度推敲，在“门式”架内设三组展架、分割出四个通道（每个通道 3.2m 左右净宽）的空间宽度，即使人流量大的情况下也不至拥挤。

The short section of each single portal steel frame is 15m in length and 6.5m in height. Through careful evaluation on the sectional scale, three sets of exhibition shelves are set underneath the steel frames, and four passages are arranged (each about 3.2m in net width) to make sure that in no event will the place be overcrowded.

▼正侧面局部，Lateral view (details) ©金伟琦

尽管设计图完成之前，连续对单根薄木板材进行了弯曲试验，获得过相关曲度技术参数。但在实际施工建造中，由于材料杆件的叠合繁多、不同单元段曲度值的差异、先后批次材料中木节巴的分布不均，都产生了设计与施工的不少偏差，为了更有效的建造、将尽可能普遍的材料用于施工，设计图纸仅作为控制“形”的基本组织关系之用，将单元榀的每一段材料曲度定夺，交由工人采用不同批次木板进行反复实际建造，获得最贴合实际的最终标准段曲度数据，再对此结果进行定位复核并反馈到设计图纸，以此作为依据去反推并修改其他的材料部件和连接节点。

Before the design drawings were completed, continuous bending tests had been performed on single thin timber panels, and in this way the design team obtained relevant technical parameters regarding curvature. However, during the construction process, due to many superimpositions of bar elements, varied curvature from different sections of the display system, and uneven scab distribution of different batches of timer materials, there were deviations between the design drawings and actual execution. To proceed with the construction more effectively and ensure the maximum use of common materials, the design team decided to take the drawings as a reference for controlling the shape and the way of organizing structures, and meanwhile asked workers to carry out repeated on-site tests so as to obtain the final and the most appropriate curvature of each section of the whole wooden system. Then, the results were reviewed and incorporated into the design drawings, as a basis for deducing and modifying other material components and connecting nodes.

▼中间和侧面顶部构架局部，Central and side top structures (details) ©金伟琦

工业钢构厂房给人感觉是冰冷的、机械的，显然与生态绿色、乡土田园的农产理念传达是相背离的，在工业化厂房内采用薄木板相互交织的营造呈现，是一种回溯乡村手工编织（农具、农用）的空间转译，在这些“木编织感”的展架中，呈现不同于机械制造的手工感、偏差性，传达出每一朵冰菊也经由村民之手采摘、分拣、晾晒、烘焙的乡土温度。

The existing industrial-style steel-structure space was cool and mechanical, which is obviously contrary to the ideas of ecology, green and naturalness that the agricultural products are intended to convey. Considering the fact, thin wooden panels were selected to construct the display setting, and were presented in a way of simulating rural hand weaving craft (agricultural tools). The “wood-woven” display shelves reveal a handmade feeling and a diversity differentiated from industrial manufacturing, and convey the warmth of each piece of ice chrysanthemum, which is picked, sorted, dried and baked by villagers manually.

▼工作场景全览，Working scene (overall view) ©金伟琦

▼女工在摆放货品，Female staff placing products ©金伟琦

▼整理南侧廊道货物，Staff organizing products on shelves beside the south passage ©金伟琦

▼整理中间货道和北侧货架 Staff organizing products on shelves beside the middle passage andthe north shelf ©金伟琦

乡村产业建筑，它一方面与工业建筑有共性：要考虑生产工艺的效率。另一方面，它又有别于工业建筑，需要兼顾田园属性。云台冰菊产业园的这一展陈营造，希望去探究这样一种乡村产业展陈空间：低造价控制、常规绿色建材、村民手工即可建造，获得一种自然、生态、乡土感，这是修武县后雁门村产业建筑美学营造的一个开始。

▼游客到访，Tourists visiting the space ©金伟琦

▼冰菊产业园大空间厂房，Large-scale plants in the industry park ©罗宇杰工作室

▼总体轴侧图，Axonometric drawing ©罗宇杰工作室

▼展架正透视图，Front perspective ©罗宇杰工作室

▼展架斜透视图，Lateral perspective ©罗宇杰工作室

▼展架斜侧面图，Oblique drawing ©罗宇杰工作室

“编织”工艺，“Weaving”craftsmanship©罗宇杰工作室

项目名称：云台冰菊展陈项目发起：修武县郇封镇政府业主：焦作市云台山农业科技有限公司设计团队：LUO studio 罗宇杰工作室设计人（兼施工指导）：罗宇杰王蓓蕾黄尚万张晨施工组织：焦作市渊泊建筑工程有限公司项目地址：河南省修武县郇封镇后雁门村云台冰菊产业园摄影师：金伟琦总体展陈面积：602 平米主展架尺寸：长 12 米，宽 14.1 米，高 5.3 米材料：松木薄板、铁板设计时间：2021 年 4 月 26 日完工时间：2021 年 11 月 30 日

Project name: Yuntai Ice Chrysanthemum Display Shelves

Developer: Government of Huanfeng Town, Xiuwu County, Henan Province

Client: Jiaozuo Yuntai Agricultural Technology Co., Ltd.

Design firm: LUO studio

Designers/construction instruction: LUO Yujie, Wang Beilei, Huang Shangwan, Zhang Chen

Construction firm: Jiaozuo Yuanbo Architectural Engineering Co., Ltd.

Location: Yuntai Ice Chrysanthemum Industry Park, Houyanmen Village, Huanfeng Town, Xiuwu County, Henan Province

Photography: Jin Weiqi

Total exhibition area: 602 sqm

Main display shelf size: 12m (length), 14.1m (width), 5.3m (height)Materials: thin pine panels, iron sheets

Start time: April 26, 2021

Completion time: November 30, 2021

▼项目更多图片