发布时间:2022-10-28 15:22:07 {{ caseViews }} {{ caseCollects }}
设计亮点
通过“痕迹”概念,将品牌特色融入室内设计,营造平静舒适的购物环境。

Holzweiler Copenhagen是一个位于丹麦哥本哈根的极简空间,由Snøhetta设计。Holzweiler在哥本哈根建立了其第一个国际零售点,将其独特的挪威思维方式带到了新的地区。作为长期的合作者和设计伙伴,Snøhetta被邀请设计一家能够在丹麦首都繁华的购物区脱颖而出的新店。

Holzweiler Copenhagen is a minimal space located in Copenhagen, Denmark, designed by Snøhetta. Holzweiler established its first international retail location in Copenhagen, bringing its distinctively Norwegian mentality to new locales. Snøhetta was enlisted to design a new store that would stand out in the bustling shopping district of the Danish capital as a long-time collaborator and design partner.

这家100平方米的精品店是大都市中美丽设计的庇护所。室内设计的品味体现了Holzweiler设计和休闲产品中弥漫的著名的创意能量。当从繁忙的哥本哈根街道进入时,一种平静的感觉扑面而来。

The 100 square meter boutique serves as a refuge for beautiful design in the middle of the metropolis. The tastefully designed interior captures the renowned creative energy that permeates the Holzweiler design and leisure offering. When entering from the hectic Copenhagen streets, a sense of calm prevails.

该店的中性装修在一楼的小区域中展现出来,巨大的窗户让大量的自然光进入。内部建筑秉承了 "痕迹 "的概念方法,其动机是对该品牌的挪威特色的深刻把握,并希望通过有形和无形的特点将其纳入顾客对这个新场所的体验。

The store’s neutral finishes are shown in a small ground-floor area with huge windows that let in plenty of natural light. The interior architecture, which adheres to the conceptual approach “Traces,” is motivated by a profound grasp of the brand’s Norwegian character and a desire to include it into the customer’s experience of this new place through both physical and intangible characteristics.

痕迹 "的概念在品牌转移到一个新的地方时,传达了一种对品牌有价值的过去的情感,让人联想到一种持久的记忆或感觉。此外,它还增强了现有和潜在消费者对Holzweiler宇宙的体验,并在Holzweiler日益增长的全球网络中产生了协同作用。

The concept of “traces” conveys an emotional sense of the brand’s valued past as it moves to a new place, reminiscent of a memory or sensation that endures. Additionally, it enhances the experience of the Holzweiler universe for both current and potential consumers and generates synergy throughout Holzweiler’s increasingly global network.

一个与艺术家Ingeborg Riseng合作创作的雕塑矗立在房间的中央。由于其独特的粘土表面,它吸引了客人和旁观者的兴趣。木墙引领人们穿过商店,围绕着手工包覆的粘土结构,阐明了围绕物品的环形运动,并提供了沿途的意外发现。

A sculpture that was created in collaboration with the artist Ingeborg Riseng stands in the middle of the room. Thanks to its distinctive clay surface, it attracts the interest of both guests and bystanders. Timber walls lead one through the store, around the hand-clad clay structure, articulating a circular movement around the items and providing unexpected discoveries along the way.

一个弯曲的橡木单板隔断环绕着,作为整个区域的背景。功能和可持续性是选择材料时的两个关键考虑因素。该店的主要建筑元素是粘土和木材,团队努力尽可能地利用之前的空间。结果,地板和天花板被完全保留。

A curving oak veneer partition wraps around as a backdrop to the whole area. Function and sustainability are the two key considerations when choosing materials. The store’s primary building elements are clay and wood, and the team made an effort to utilize as much of the prior space as they could. As a result, the flooring and ceiling were left exactly as they were.

另一个例子是定制照明的设计,它是在强调节约资源的制造程序下专门开发的。我们的合作伙伴Ateljé Lyktan与产品设计团队密切合作,利用当前的工具能力和标准项目,创造了一个全新的设计。照明解决方案为室内提供了一个工业化的对比元素,与房间里主要的温和的泥土气息并列,引导消费者体验Holzweiler的魅力。

Another illustration is the design of the bespoke lighting, which was specifically developed with an emphasis on a manufacturing procedure that conserves resources. A brand-new design was created with our partner Ateljé Lyktan in close cooperation with the product design team by employing current tooling capabilities combined with standard items. The lighting solution provides an industrial and contrasting element to the interior to juxtapose the gentle earthiness that predominates the room, guiding the consumer through the Holzweiler experience.

Interiors:Snøhetta

Photos:Holzweiler

Words:LeoLei

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Snøhetta 打造极简空间 | Holzweiler Copenhagen 商店
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