SEVENBUS 长沙旗舰店 | 街头潮流文化的创新诠释_服装店_设计案例作品

发布时间：2021-01-13 07:08:00 {{ caseViews }} {{ caseCollects }}

设计亮点

运用街头潮流文化元素，打造充满年轻态与趣味性的空间。

项目名称：SEVENBUS | 长沙TD店
设计方：上海或者设计
项目地点：长沙市黄兴中路国金街
室内面积：155平方米
设计总监：巫国源
项目团队：黄玮,赵丽颖,占锦明,柳奕豪,陶媛,蔡赛宇,叶官欣
设计内容：外立面设计,室内设计,灯光设计,道具设计
主要材料：不锈钢,杜邦可丽耐,红色烤漆,红色烤漆
完工日期：2020年12月23日
施工团队：艺品装饰,东南文化传媒有限公司
客户：SEVENBUS品牌方
摄影：贾谣

伴随着品牌的发展，SEVENBUS的足迹已经遍布在全国各地。这一次我们分享SEVENBUS长沙的城市旗舰店，它对于品牌是一次新的尝试与探索。

With the development of the brand, SEVENBUS’s footprint has spread all over the country. This time we are sharing the city flagship store of SEVENBUS Changsha, which is a new attempt and exploration for the brand.

▲外立面，Facade

▲打卡区，Photo zone

▲打卡区分析图，Photograph area analysis chart

长沙，在近几年一度成为了中国的网红城市。走到长沙街头总是能感觉到这个城市充满了烟火气。热闹，热情是我们对长沙的第一印象。在这样一个充满生活气息的城市中，我们在想SEVENBUS也应该有不一样的面貌去适应它。

Changsha has become China’s Internet celebrity city in recent years. When you walk to the streets of Changsha, you can always feel that the city is full of fireworks. Lively and enthusiasm is our first impression of Changsha. In such a city full of life, we are thinking that SEVENBUS should also have a different look to adapt to it.

▲入口，Entrance

▲吧台，Bar

这一次的设计我们并没有继续沿用列车主题的空间。这些年SEVENBUS始终给人们的印象是一个年轻，时尚，潮流的品牌基调。结合着城市文化我们希望能把这个基调真正的释放一次。我们决定利用街头潮流文化元素，打造一个充满潮流与玩趣的空间。

In this design, we did not continue to use the space of the train theme. Over the years, SEVENBUS has always given people the impression of a young, fashionable and trendy brand tone. Combining with the urban culture, we hope to truly release this tone once. We decided to use street fashion cultural elements to create a space full of trends and fun.

▲座位区，Seating area

在入口我们加建了一面墙体，让它保留了建筑的原始肌理，卷帘门与窗洞有一种街头的代入感，周围散落的转运箱也烘托着氛围。但这并不是一个场景的还原，而是借助这个基础，我们要传达年轻态的空间文化，滚动的LED屏幕，一个捆绑着印有“长沙”符号的储物箱，金属质感的框架，透光板背后的品牌视觉等等这些具有年轻态度的内容，被植入到这样一个街头场景中。形成了无数年轻人打卡拍照的长沙新地标。

At the entrance, we added a wall to retain the original texture of the building. The rolling shutter doors and window openings have a sense of street substitution, and the surrounding transfer boxes also enhance the atmosphere. But this is not a restoration of a scene, but with the help of this foundation, we want to convey the youthful space culture, rolling LED screen, a storage box with the symbol of “Changsha” bundled, metal frame, transparent The brand vision behind the board and other content with a youthful attitude are embedded in such a street scene. It has formed a new landmark in Changsha where countless young people punch in and take pictures.

▲局部空间，Local space

▲座位区分析图，Seat area analysis chart

进入空间内部，我们打破了传统座椅，而是在空间做了四个方形体块，从而形成了一个四通八达的自由动线。客人也可以更随意的在任何地方停留和入座。空间顶部和吧台立面运用联动的LED屏幕滚动播放品牌符号，也让空间科技感和时尚感加深。

Entering the space, we broke the traditional seat, but made four square blocks in the space, thus forming a free movement line extending in all directions. Guests can also stay and sit in any place more freely. The top of the space and the bar fa?ade use a linked LED screen to scroll the brand symbols, which also deepens the sense of technology and fashion in the space.

▲周边展示，Derivative product display