When the New York Power Authority launched their state-wide electric vehicle charging program, EVolve NY, they partnered with Gensler to create a unique and memorable brand identity that would be easily recognizable to drivers and stand out in the growing EV market. The rapidly growing EVolve NY program locates charging points at 50-mile intervals across the state, making EVs easy to own and dramatically reducing the carbon footprint of the state’s transportation sector.
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