Singapore WSI watch flagship store

设计方：Ellis Lowers at StartJG HK Limited

位置：新加坡

分类：商业展示类装修

内容：实景照片

图片来源：Elden Cheung

图片：10张

Fossil集团是世界第四大手表公司，产品范围包括各种世界级品牌，Fossil集团在将独特的手表产品带到亚洲太平洋市场占有重要的位置。StartJG和Fossil集团内部团队一直有紧密的合作，曾经帮助Fossil集团新加坡滨海湾金沙酒店的门店成功设计过新的试点商店。

位于The Venetian的旗舰店扩展了130多平方米的面积，提供Fossil集团资产组合的世界级品牌，包括FOSSIL, SKAGEN, DKNY, MARC BY MARC JACOBS, MICHAEL KORS, KARL LAGERFELD, ADIDAS, DIESEL, EMPORIO ARMANI, ARMANI EXCHANGE, ZODIAC, MICHELE, EMPORIO ARMANI SWISS MADE, FOSSIL SWISS MADE, ORIS, MARICE LACROIX和 SULTANA等品牌。每个品牌都有专用的夹具系统和玻璃展示柜台，与顾客分享品牌故事。

商店将相互作用的原件组合在一起，通过组合数字化平台为顾客提供互动机会，帮助顾客体验超出零售环境物理空间的购物经历。这里还包含一个无人自动照片冲洗机，顾客可以领取并分享他们购买的产品的照片，视听墙，社会照片墙和专用礼物区。通过全新的品牌定位和沟通风格，这些特点被结合到商店设计中，平衡了WSI看上去和听上去的效果，以及与其顾客连接的方式。通过旗舰店，核心，一体机形式的设计，StartJG传递出一个完全可衡量的概念和特色区域，将会胜出其他竞争者的商店模式。

译者： 蝈蝈

Fossil Group is the 4th largest watch company in the world, with a portfolio of world-class brands, in a prime position for bringing something unique to the Asia Pacific marketplace. StartJG worked closely with the Fossil Group’s internal team to further consolidate the brand’s presence in Asia Pacific after the success of designing a new identity and pilot store located at Marina Bay Sands in Singapore. Evolving from the existing Watch Station International concept, the new WSI identity was created with a much more dynamic sense of movement that reflects its energy and reinvention, along with a retail experience designed to create a premium destination with space for storytelling and engaging interaction at every touch point.

The flagship store at The Venetian extends over 130 square-metres housing Fossil Group’s portfolio of world-class brands including FOSSIL, SKAGEN, DKNY, MARC BY MARC JACOBS, MICHAEL KORS, KARL LAGERFELD, ADIDAS, DIESEL, EMPORIO ARMANI, ARMANI EXCHANGE, ZODIAC, MICHELE, EMPORIO ARMANI SWISS MADE, FOSSIL SWISS MADE, ORIS, MARICE LACROIX AND SULTANA. Each brand is displayed with a dedicated fixture system and glass display counters to share its brand story.

The store integrates interaction elements to encourage customer engagement beyond the physical retail environment by incorporating digital platforms for customers to interact with. This includes a photo kiosk where customers can take and share photos of their purchase, audio-visual walls, a social pix wall and a dedicated gifting area. These features have been incorporated into the store to leverage the way the WSI looks, sounds, and connects with its consumers through a new brand proposition and communications style. Through the design of a flagship, core, concession and kiosk format, StartJG has delivered a fully scalable concept, complete with feature areas that will set any store format apart from its competitors.

新加坡WSI手表旗舰店室内实景图

新加坡WSI手表旗舰店室内局部实景图

新加坡WSI手表旗舰店室内墙体局部实景图

新加坡WSI手表旗舰店外部实景图