《川火·幺娃儿火锅》 | 国潮文化主题餐厅设计解析_中餐厅_设计案例作品

发布时间：2023-10-22 19:40:00 {{ caseViews }} {{ caseCollects }}

设计亮点

融合传统与现代元素，打造富有视觉冲击力的国潮空间。

NBD x 川火, 联合打造了次世代下的国潮文化主题的精品火锅餐厅。通过对中国传统文化元素和当代潮流符号以“蒸汽朋克 ”的设计手法于同一时空中产生新旧碰撞、嫁接、直至融合，视觉系统的构建亦遵循扁平化的视觉符号输出，最终呈现出强烈的视觉冲击又高度统一的新潮餐饮空间沉浸式体验，传达出川火品牌的精髓与价值。

Nothing But Design x Chuanhuo, have jointly created a boutique hot pot restaurant under the theme of national trend culture in the next generation. Through a “steampunk” design approach, traditional Chinese cultural elements and contemporary trendy symbols collide, graft and eventually fuse with the old and the new in the identical space and time, while the construction of the visual system also adheres to a flat visual symbol output, which ultimately delivers a new trendy dining space immersive experience with intense visual impact and a high degree of unity, thereby delivering the essence and value of the Chuanhuo brand.

红红火火

RECEPTION AREA

红，是中国传统建筑经典用色之一，在传统文化中寓意着喜庆与隆重，同时也直观呼应着中国四大菜系之川菜的火辣热烈，演绎火焰般的热情开放。整体空间色调与川火的品牌主题文化和精神达成了高度契合。

Red, one of the classic colors adopted in traditional Chinese architecture, signifies celebration and grandness in traditional culture, while also intuitively echoing the fiery enthusiasm of Sichuan cuisine, one of the four major cuisines in China, which renders flame-like passion and openness.The integral space color is highly compatible with the brand theme culture and spirit of Chuanhuo.

接待区的空间装置墙，引入建筑化的思考，几何比例形成的序列矩阵与层次造型十分引人注目。墙体内部运用不锈钢材质的砖块手工砌制而成，灵感源自中国古代建筑原料中常用的红砖元素，加以红色的金属网轻盈地包裹着墙面，通过材质与手法的创新达成新旧间的碰撞与融合，赋予了空间场域和传统文化新的生命力。

The spatial installation wall in the reception area introduces architectural thinking, with a striking matrix of sequences and hierarchical shapes formed by geometric proportions. The interior of the wall is manually constructed with bricks made of stainless steel, which is inspired by the red brick element commonly employed in ancient Chinese architecture. In conjunction with the red metal mesh, the wall is lightly wrapped with an innovative material and technique to accomplish a collision and fusion between the old and the new, which has endowed the spatial field and traditional culture with new vitality.

不同于传统餐厅一贯的明亮布局，川火整体呈现暗调的空间氛围，更显神秘感和韵律感。在精心设计的灯光系统的巧妙渲染下，似透非透，激发人们的好奇心，沿着路径开启美食探索，在新时代下更具话题性与体验性。

In contrast to the consistent bright layout of traditional restaurants, Chuanhuo as a whole exhibits a space atmosphere of dark tones, which reveals a sense of more mystery and rhythm. With the ingenious rendering of well-designed lighting system, it appears to be transparent and non-transparent, which stimulates the curiosity of people and initiates food exploration along the path, making it more topical and experiential in the new era.

为突出空间的品牌主题与趣味性，设计选择在入口一侧大面积深色不锈钢的砖墙的基础上引入鲜明的麻将元素的装置，将四川人生活中不可或缺的打麻将传统活动以现代新潮的方式阐述与呈现。这面麻将艺术墙搭配定制的红色异形线条感原创家具，常常吸引着人们驻足欣赏并拍照打卡留念，无形中传递着品牌的愿景与价值。

For the sake of accentuating the brand theme and interestingness of the space, the design has chosen to introduce a distinctive mahjong element installation on the entrance side based on a large-scale dark stainless steel brick wall, which elaborates and exhibits the traditional activity of playing mahjong, an indispensable part of the life of Sichuan people in a modern and trendy manner. This mahjong art wall with custom-made red shaped lines of original furniture regularly draws people to stop and admire, and take photos for memory, which invariably conveys the vision and value of the brand.

川蜀文化

SCATTERED AREA

通透的红色不锈钢屏风装置，整合转化自中国古代经典的屏风隔断的样式，采用新的材质和工艺打造而成，为大厅的散座区围合出半私密性用餐空间，这种灵活的处理手法，让餐厅能够适应客人多样性的用餐需求又能兼顾一定的私密性，功能和美感二者兼得，形成平衡。

The transparent red stainless steel screen installation, which integrates the classic ancient Chinese style of screen partition, is created with new materials and techniques to enclose a semi-private dining space for the scattered seating area in the lobby. This flexible treatment enables the restaurant to accommodate the diverse dining needs of guests, while also allowing for a certain level of privacy, creating a balance between function and aesthetics.

屏风装置上的“文字”坐标来自市井文化、日常口头语、地标景点、街头巷尾名称等四川印象，这些碎片艺术组合建立起情感链接，呈现出一幅“天府之国”的繁华盛景图，令人眼前一亮。天花悬挂的亚克力文字灯牌，加入年轻人喜爱的“蒸汽朋克”元素，将品牌主题以创新环保的形式解构呈现。

The “text” coordinates on the screen installation are derived from the culture of the city, daily verbal language, landmarks, names of streets and alleys, and other impressions of Sichuan, all of these fragment art combines to establish an emotional link, rendering a bustling picture of the thriving “Land of Abundance”, which is eye-catching. The acrylic light sign hanging from the ceiling adds the “steampunk” element that young people adore, which deconstructs and renders the brand theme in an innovative and eco-friendly form.

设计团队希望以空间设计的形式让深入人心的中国传统文化得以传播延续，提取自历代川剧艺人创造并传承下来的艺术瑰宝——川剧“脸谱”。该元素运用于餐厅的所有原创定制灯具中。川剧“脸谱”中的线性图案与色彩的特点通过当代设计手法重构，抬头仰望亦呈现平面化的脸谱轮廓，点亮了暗调的用餐空间，仿佛沉浸于川剧的博大精深的戏曲韵律中。

The design team intends to spread and perpetuate the deep-rooted traditional Chinese culture in the form of spatial design by extracting the artistic treasure created and passed down from generations of Sichuan opera artists -- the “opera facial makeup” of Sichuan opera, which is applied to all the original custom-made lamps in the restaurant. The linear patterns and color features of the “opera facial makeup” of Sichuan opera are reconstructed through contemporary design techniques, and the flat outline of the opera facial makeup appears when looking up, which illuminates the dining space in dark tones, as if immersed in the extensive and profound rhythm of Sichuan opera.

国潮艺术

CARD SEAT AREA

空间的整体平面布局以开放流动为主动线，当人们在餐厅中游走时，空间由入口的开阔逐渐变为辗转曲折，层层递进，像是上演着没有固定剧本的电影场景更令人收获惊喜。红色屏风装置和黑色不锈钢砖墙体块的置入和穿插，让空间内部富有活力和趣味。

The holistic layout of the space takes the open and flowing as the active line. When people wander through the restaurant, the space progressively changes from the openness of the entrance to the twists and turns, layer by layer, which resemble acting out a movie scene without a fixed script with more surprises. The installation and interweaving of red screens and black stainless steel brick wall blocks allows the interior of the space to be energetic and intriguing.

大厅中设置了更为舒适的半围合卡座区域，提供了亲密无间的互动交流空间，陪伴人们度过许多难以忘怀的美好欢聚时光。

A more pleasant semi-enclosed card seat area has been set up in the lobby, which provides a spacious space for intimate interaction, while accompanying people to spend numerous unforgettable and enjoyable gathering times.

现代主义手法与中国传统文化元素相结合，加入“蒸汽朋克”式的工业元素符号，细腻的灯光布置避免喧宾夺主，注重人在空间中的感知，新旧碰撞并形成融合，营造出充满视觉冲击的艺术国潮的空间新体验。

The modernist approach is combined with traditional Chinese cultural elements, with the addition of “steampunk” style industrial elements symbols, the delicate lighting arrangement avoids the minor issue taking precedence over a major one, which places emphasis on the perception of people in the space. The old and the new collide and form a fusion, thereby creating a new experience of space full of visual impact and artistic national trend.

空间的色彩主体经过严谨的调配筛选，致敬红砖绿瓦的经典永恒，同时也正好顺应了四川火锅的热闹浓烈的精神内核，建立起属于川火的一种新颖独特且充满国潮文化根基的空间氛围，持续演绎着新时代的国潮艺术。

The color body of the space has been rigorously blended and selected to pay tribute to the classic eternity of red bricks and green tiles. It also precisely responding to the lively and intense spirit kernel of Sichuan hot pot, so as to establish a new and distinctive space atmosphere that belongs to Chuanhuo with full of the roots of national trend culture, and to continuously interpret the national trend art of the new era.

现代传承

PRIVATE ROOM AREA

为满足部分客人的商务宴请、多人聚会等较为私密安静的用餐氛围需求，川火也精心设置了大包房和半开放包房区。设计元素延续了餐厅整体的艺术国潮调性，引入多样性元素巧妙融合，尽显神秘感及尊贵性。

For the sake of satisfying the needs of some guests for business banquets, multi-person gatherings and other more private and quiet dining atmosphere, Chuanhuo has also meticulously set up the large private rooms and semi-open private rooms area. The design elements have extended the overall tone of artistic national trend of the restaurant, and introduced a clever fusion of diverse elements to fully demonstrate the mystery and nobility.

大包房

大包房中最特别的是这幅大型艺术背景画，一半是传统的川剧人物，一半是现代的宇航员，新与旧形成视觉上的对比碰撞并跨时空巧妙共融，通过艺术印花的形式赋予了空间二次元的氛围感，既延续了文化传统，又能突破桎梏，展望未来。

The most extraordinary thing in the large private rooms is this large-scale art background painting, half of which are traditional Sichuan opera characters, and half of which are modern astronauts. The new and the old form a visual contrast collision and clever integration across time and space, which empowers the space with a sense of quadratic element of atmosphere through the form of art prints, which not only perpetuates the cultural tradition, but also breaks through the shackles and prospects the future.

通透的金属帘形成半遮蔽，竖向的肌理和质感增加了空间层次，与红色不锈钢屏风一起组合出半包房区域，半开半合，灵活有序，虚实相生。

SPACEFORM Design is located on the bank of the Yangtze River in Wuhan, adjacent to the Yellow Crane Tower. Walking on the street, you can catch a glimpse of it. In the sparse greenery, it looks like a mysterious and exquisite white box, quietly embedded in the corner of the Wuchang River Beach Observation Deck.

深色不锈钢仿砖的背景墙围合起半包房的部分区域，暗调的基底烘托出时尚的国潮风，带来一种尊贵稳重的观感与节奏，关于传统文化的新时代想象力于此开启漫游。

The background wall of dark stainless steel imitation brick encloses part of the semi-private rooms, with dark tone base to bring out the fashionable national trend style, resulting in a dignified and steady perception and rhythm, where the imagination of the new era about traditional culture commences to roam.

半开放包房区

传统和当代，不同时空维度的产物并非互相对立。无非设计不局限于某种固定的风格标签，希望通过继承、融合、转化、创新等方式，致力于探索空间的更多可能性，在更高维度赋能品牌与国潮文化产生可持续的生命力。

Traditional and contemporary, products of different time and space dimensions are not opposed to each other. Wowfeel Design is not limited to a certain fixed style label, in the hope of committing to exploring more possibilities of space through inheritance, fusion, transformation and innovation, while empowering the brand and national trend culture to generate sustainable vitality in a higher dimension.

平面图

项目名称 |

川火·幺娃儿火锅

项目面积 |

550㎡

项目地址 |

河北石家庄

设计公司 |

NBD无非设计事务所

设计总监 |

邓丹夏小满

设计团队 |