发布时间：2020-07-06 09:47:57 {{ caseViews }} {{ caseCollects }}
Architect：DFROST Retail Identity
Location：Stuttgart, Germany; | ;View Map
Project Year：2020
Category：Shops;Shopping Centres
For Watercult a concept for the seasonal use of the sports department in Breuninger Stuttgart was developed and realised.
The exclusive beachwear brand focuses on mix & match - this concept is continued by the modularity of the shop-in-shop system, which allows a great variety in the presentation of products.
Under the title "Holiday Shop", the colourful products are beautifully staged in a natural atmosphere, thus creating a sense of joy and excitement in the run-up to warm holidays. Through summery visuals, customers are taken into the brand's typical »Summer State of Mind«.
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