The store concept for Green Glam acts as an amplifier for the brand as well as for the unique premises. Our interior design shows respect for the historic structure and thus also reflects the brand values of Green Glam again: high quality, naturalness and a calm clear conception of aesthetics. The Fugger rooms experience thus an exciting renaissance - they seem to be built for the 21st century like.

The customer: Natural cosmetics sales of the new generation

Far away from the earthy floral flair of the earlier environmental movement itself Green Glam positioned as straightforward free, cool brand for organic cosmetics. The Swedish founder recognized as a pharmacist for years for organic cosmetics and has already built up with the label Green Glam a pioneering online shop. The flagship store in Augsburg is the first example of how it feels brand in retail stores.

The task: Much effect despite strong reluctance

Among the extensive protected palace and courtyard structures of the Fugger building at the Augsburg Maximilianstraße include the former stables. After years of vacancy , the most recently used as storerooms rooms have been carefully restored. For the embedding of GreenGlam stores was noted that an inconspicuous entrance on a side street and a little window space were offset as negative points. The interior had therefore to be designed as a special attraction. For the owner , it was also important to provide through restraint in interior design quality products to the forefront.

The idea: Scandinavia Meets Fugger

The rooms in the oldest Renaissance ensemble north of the Alps offered with its vaults and historic charm of the ideal conditions for the development of the store concept. As a basic idea, we developed strong contrasts based on various formal languages and materiality. Among the barrel vaults of the Renaissance, geometrical, Scandinavian-looking furniture and modern furniture interpreted pharmacists face. Thanks to the homogeneous color mood they still form a stable image, which can affect the products. Besides offering of cosmetics for men and women, two treatment rooms one day spas also been integrated into the surfaces. Through the glazing of the treatment rooms visual relationships created with the retail space, the spas but can always be separated by heavy curtains visually and acoustically from the rest of the action.

Implementation: reduced colors, distinctive product presentation, sacred light mood

By reducing the colors to black and white in combination with the warm shimmer of brass, the show rooms flooded with light, friendly and pleasant. The graphic lines of the interior design allows a calm presentation of high-quality, organic cosmetic products. As a goods carrier, we developed partly expansive strings of cubes from rough maritime pine at different heights, which make the products work as art exhibits. This impression is supported by an almost sacral light mood. Light bulbs who commute on a massive steel bracket in the barrel vault, ensure this effect. As a tribute to the origins of the operator, we have installed hanging lamps from old apothecary jars, put the charming accent lighting in the vaulted ceiling.

Success: A New Glam for organic beauty

The Green Glam Store with its Day Spa shows how cool and inviting yet modern bioshopping can be. The connection between the historic architecture, the high-quality materials and the Scandinavian - style simplicity load the nature of thought in the world of products with a whole new quality - just the Green Glam. Owner and customers are excited, the store is very well accepted.