Based upon the main concepts of the traditional apothecary, we created the Naming & Branding for this smoke shop, designed as a place where the tradition of personal and specialized apothecary service merges with the efficiency, agility and communication of current management.

 We developed BDHs' language with the intention of creating an identity that transmits trust and accessibility. The objective was always to make any client, new to cannabis world or experienced, perceive BDH as a trustworthy and friendly brand, different from other similar services and their common practices.

The illustrations were developed by Mr. Power, a Puebla illustrator who with his characteristic graphic style was the ideal hand to generate the images that recall old botanical books.