LONGFOR  x  FUNCONN

根据龙湖集团的需求，设计师在将空间打造为商业室内儿童游乐场所的同时还要借此机会将集团龙小湖的IP形象在1.0的版本上再一次升级，这一次是神奇林中集市与赛博宇宙的融合魔法！

According to the needs of LONGFOR, while building the space into a commercial indoor children’s playground, the designer also takes this opportunity to upgrade the IP image of Little hoo again in version 1.0. This time, it is the fusion magic of the magical forest market and cyberuniverse!

龙小湖的穿越之旅即将展开，踏上时间和空间之旅，开始一场生动的冒险！

The journey through Little hoo lake is about to begin. Embark on the journey of time and space and start a vivid adventure!

这是一个神奇与快乐并存的世界。热闹的森林集市与赛博朋克的融合，这大概就是魔法吧。

This is a world where magic and happiness coexist. The fusion of the lively Forest Fair and cyberpunk is probably magic.

动感舞台

Dynamic stage

这是一片属于龙小湖的动感世界，快乐就从这里迸发。

This is a dynamic world belonging to Little hoo, where happiness bursts out.

复古集市

Retro Market

鲜明的颜色，神奇的植物还有时间仿佛停留在了上个世纪八十年代的集市，霓虹闪烁，悠闲的下午时光，与龙小湖一起。

Bright colors, magical plants and time seem to stay in the market in the 1980s. Neon flashes and leisurely afternoon together with Little hoo.

赛博飞船

Cybership

穿越时空之门，赛博朋克的未来再次出现在我们面前，街机与游戏，霓虹灯下炫彩光晕醉人，再次与这趟回溯的赛博星球并肩飞行。

Through the gate of time and space, the future of cyberpunk appears in front of us again. Arcades and games, colorful halo under neon lights, and fly side by side with this retrospective cyberplanet again.

再次与龙湖集团合作，设计师这次完善了对IP的升级，丰富了本身的故事线与内容价值，持续为更好的IP生态圈发展与IP商业化进程持续输出，火力全开。

Once again, in cooperation with LONGFOR, the designer improved the upgrade of IP this time, enriched its own story line and content value, and continued to output and fully open fire for better IP ecosystem development and IP commercialization process.

未来与复古，两个对撞的主题呈现。在当今复古的浪潮中，我们作为冲浪者要走在潮流的最前端，从配色到空间内的元素构成，我们将怀旧与未来巧妙融合。

Future and retro, two collision themes are presented. In today’s Retro wave, as surfers, we should walk at the forefront of the trend. From color matching to elements in the space, we skillfully integrate nostalgia with the future.

对于未来的向往从不会停止不前，宇合光年通过IP元素呈现，视觉VI体系，空间导视系统等在空间中的不同表达形式，将怀旧与未来巧妙得融合在一起，犹如魔法森林，无所不有、不所不能。

The longing for the future will never stop. Fun Connection skillfully integrates nostalgia with the future through different expressions in space, such as IP element presentation, visual VI system and spatial guidance system. It is like a magic forest, omnipresent and impossible.

在魔法融合的空间中，对于以家庭为单位进行活动的人们来说，孩子能够拥有自己喜爱的元素，在穿越空间的同时探索着空间，也激发了他的好奇心与探索精神，而对于家长，则更能丰富亲子活动寓教于乐。

In the space of magic fusion, for people who carry out activities in the unit of family, children can have their favorite elements, explore the space while crossing the space, and stimulate his curiosity and exploration spirit. For parents, they can enrich parent-child activities, teach and have fun.

宇合光年抓住了需要的密码，将流行先端的马赛克元素运用到其中，同时融合龙小湖IP形象1.0版本的朋克风格用撞色霓虹点缀整体风格，但是区别于1.0版本的赛博乐园，这次的设计并不只是单纯做加法，还融入了时空与森林的概念，为龙小湖打造了一趟奇幻旅程的故事线背景，将IP升级与新鲜的内容做乘法结合。

Fun Connection grasped the required password and applied the popular advanced mosaic elements to it. At the same time, it integrated the punk style of Little hoo IP image version 1.0 and decorated the overall style with contrast neon. However, different from cyberpark version 1.0, this design is not only a simple addition, but also integrates the concepts of time and space and forest, It creates the story line background of a fantastic journey for Little hoo and multiplies IP upgrades with fresh content.

在满足了消费主体——小朋友在空间里玩耍娱乐的同时，还希望他们能潜移默化地跟随宇合光年的设计语言发现童趣之美，想象之美，色彩之美。

While satisfying the consumer – children to play and entertain in the space, we also hope that they can imperceptibly follow the design language of Fun Connection and find the beauty of children’s fun, imagination and color.

▲武汉龙小湖世界落位动图Dynamic map of Wuhan Little hoo world

▲武汉龙小湖世界落位爆炸图positioning explosion map of Wuhan Little hoo world

▲武汉龙小湖平面彩图Plan color map of Wuhan Little hoo world

项目信息——

项目名称：武汉龙小湖世界

项目地点：湖北武汉

项目面积：约2100㎡

完工时间：2021年6月15日

委托方：龙湖集团IP事业部

设计机构：宇合光年

委托方项目负责人 ：王喆

主设计师：张耀天

设计团队：陈彦周、秦子涵

深化设计：黄颖文、刘明伟

平面设计：骆聪毅、茅伟、沈芸轩

软装设计：向海燕、符月

灯光设计：刘超

摄影师：池佳辉

Project Information——

Project Name: Wuhan Littlehoo world

Project location: Wuhan, Hubei

Project area: About 2100㎡

Completion time: June 15, 2021

Client:IP business department of LONGFOR

Design Institute: Fun Connection Design

Principal Project Leader: Wang Zhe

Chief Designer: Zhang Yaotian

Design Team: Chen Yanzhou、Qin Zihan

Deepening Design: Huang Yinwen、Liu Mingwei

Graphic Design:Luo Congyi、Mao Wei、Shen Yunxuan

Soft Decoration Design: Xiang Haiyan、Fu Yue

Lighting Design: Liu Chao

Photographer：Chi Jiahui