金茂常州丹阳眼镜城 | 探索未来的沉浸式设计体验_售楼处_设计案例作品

发布时间：2022-10-09 14:24:00 {{ caseViews }} {{ caseCollects }}

设计亮点

该案例以“棱镜”概念为设计灵感，融合赛博朋克风格的 IP“视光猫”和自然元素，打造出充满未来感和艺术氛围的沉浸式体验空间。

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设计的初衷，探索多元因素并置共存。关乎人的活动及人与空间的微妙联结；映射各维度的客体存在。延续建筑景观的“棱镜”概念，至室内形成无边界联合，共同打造一个沉浸式的未来生活体验馆。

The original intention of the design is to explore the coexistence of multiple factors. Related to human activities and the subtle connection between human and space; Object existence that maps each dimension. Continuing the "prism" concept of the architectural landscape, the interior forms a borderless union to create an immersive future living experience pavilion.

提炼出赛博朋克风格的IP“视光猫”，构建服务场景、互动装置区、文创周边展览陈列区、先锋眼镜店、麦浪田野休憩区等多个场景，打造沉浸式的体验感，唤起对生活方式的美好感知。

The cyberpunk style IP "Optometry cat" is extracted, and multiple scenes such as service scene, interactive installation area, cultural and creative peripheral exhibition display area, pioneer optical shop, and Mai Lang field rest area are constructed to create an immersive experience and evoke a better perception of lifestyle.

东方色彩“丹砂”作为主色，传承东方的独特气韵与审美，呈现出一个沉浸式艺术化的售楼处，是情感与归属感的诉求。自然景观遍布其中，张弛有度的空间布局巧妙地调和视觉节奏。

The Oriental color "red sand", as the main color, inherits the unique charm and aesthetic of the East, presenting an immersive art sales office, which is the appeal of emotion and belonging. The natural landscape is all over it, and the balanced spatial layout subtly harmonizes the visual rhythm.

IP“视光猫”银色金属外壳，红色眼镜呼应城市主题，头戴凤羽象征着勇气的火焰，服饰上的图腾如凤凰从火焰中涅槃，升华文化层面的意义同时，提升可视化与可传播度，让客户亲身体验到未来城市的多样性。

IP "Optometry cat" silver metal case, red glasses echo the theme of the city, wearing phoenixes on the head symbolizes the flame of courage, the totem on the clothing, like phoenix nirvana from the fire, sublimates the meaning of the cultural level, improves visualization and dissemination, so that customers can personally experience the diversity of the future city.

把外界阳光在不同时段的变化因素考虑其中，推敲比例，把握尺度；构筑动态的光影效果，彰显结构并演绎肌理的微妙细节。简化的弧线造型，结合绿植的穿插，传递自然的纯粹。

Consider the change factors of the outside sunlight in different periods, consider the proportion, grasp the scale; Create dynamic light and shadow effects, highlight the structure and interpret the subtle details of the texture. The simplified arc shape, combined with the insertion of green plants, conveys the purity of nature.

利用环桥的形式贯穿整个空间，动线将情感自然而然的递进，充分调动感官去增强感受与发散想象力。

Using the form of ring bridge throughout the whole space, moving lines will naturally progress the emotion, fully mobilize the senses to enhance the feeling and diverge the imagination.

轮廓般的弧度曲线与之复合构筑空间内部调性，整合多功能用途于一体的环境当中。任由阳光在结构缝隙间游走，遂成自然、开放的场域。

The contour radian curve and its compound build the internal tonality of the space, integrating multifunctional uses in an integrated environment. The sunlight is allowed to wander between the gaps in the structure, thus forming a natural and open field.

造型简括的景观艺术楼梯在“红”与“灰”的呼应间折射出经典的意味，创造平静、时尚又愉悦的氛围感。

The landscape art staircase with simple shape reflects classic meaning between the echo of "red" and "grey", creating a sense of calm, fashion and pleasure.

以 “有度” 着意于虚实相生的意境，以“极简”留白引人深思，通过简约儒雅的色彩、亲和自然的材料明快扼要地勾勒出流畅的沉浸式空间。

With "proper" in the artistic conception of virtual and real life, with "minimalist" white to attract reflection, through simple and elegant color, friendly natural materials, a smooth outline of the immersion space.

洽谈区通过设色、肌理﹑光泽的搭配，强调视觉质感与强烈的材质美感。运用灯光媒体的光影变换营造出艺术氛围，大面积的红色金属网材质丰富整个空间的层次关系。

The negotiation area emphasizes the visual texture and strong material aesthetic feeling through the collocation of color, texture and luster. Using the light and shadow transformation of lighting media to create an artistic atmosphere, a large area of red metal mesh material enriched the hierarchical relationship of the whole space.

自然麦田休憩区设置打卡——点视光猫互动装置，蕴含了对生态的哲思、对宇宙万物的认知。麦田与光影的理念结合一体，从细微处洞察真知，营造有趣的互动体验，强化空间主题概念。

The natural wheat field rest area is set up with the interactive device of Punch in -- Dot optic Cat, which contains the philosophy of ecology and the cognition of everything in the universe. The wheat field is integrated with the concept of light and shadow to create an interesting interactive experience and strengthen the concept of space theme.

项目名称｜金茂常州丹阳眼镜城

Project Name | Jinmao Changzhou Danyang Glasses City

项目单位｜丹阳坤茂房地产开发有限公司

Project Unit | Danyang Kunmao Real Estate Development Co., LTD

业主团队｜王芃伟、王琳、李丹青、李虓、程宏琳、阚云峰

Owner team | Wang Pengwei, Wang Lin, Li Danqing, Li Xiao, Cheng Honglin, Kan Yunfeng

硬装设计｜ G-ART集艾设计-李阳团队

Hard installation design | G-ART set Ai design - Li Yang team

软装设计｜羽果设计

Soft outfit design | feather fruit design

PM总监｜王正

PM Director | Wang