普悦设计将植根传统的代表元素，进行现代设计手法的加工和表达，经由创新，诠释出乎意料的空间美学。这种熟悉的陌生感，让都市年轻人心向往之，从而产生巨大的商业价值。这一次，创新的直接动力来自于场地环境。

深度研究每家门店的场地环境，是普悦设计在开始每个门店设计前首先要做的工作。坚持60%的品牌基因+40%的场地烙印，通过独特的空间语言，建立清晰的识别性和过目难忘的记忆度，并确保品牌的基因稳定表达，形成连锁品牌的商业能量。

万象前海是tea'stone在深圳的第5家门店。店铺位于商场一层最东侧的入口广场位置，这是可资利用的资源。建筑外立面为弧形幕墙，气质上不太符合品牌调性；左侧上方的挑台侵入商铺门头招展面，于设计而言，是很大的不利因素。

The tea'stone Qianhai Mixc store is the fifth store of tea'stone in Shenzhen which located at the entrance square on the eastern side of the first floor of the shopping mall. This is an advantage in this project. The external facade of the building is an arc-shaped curtain wall, which is inconsistent with the brand. The cantilevered platform on the upper left side intrudes into the exhibition area at the head of door is a disadvantage in the design process.

设计应如何因势利导，才能既贴合场地，又贴切品牌？普悦设计从氤氲升腾的茶气中，捕捉到空间设计的灵感线索。古有“余音绕梁”，今有“茶香绕梁”，跨越千年的秦汉殿堂梁柱，如灵光闪现般来到眼前，仿佛依地而生，刚好能弥补场地的缺陷，构建出由内而外高度一致的空间感。

How should design adapt to the situation to appropriate to both space and brand? Designers captures the inspiration from the rising tea aroma. There was "the sound lingered around the beams" in the ancient time, and now there is "tea aroma around the beam". The palace beams and columns in the Qin and Han Dynasties span thousands of years and appear in this project, which makes up for the defects here, and builds a sense of space that is highly consistent from the inside to the outside

普悦设计以现代手法表现秦汉梁柱，榫卯结构融入其中，梁由室内空间生长至外立面，形成足以击穿时空的壮阔感，也带来Christopher Nolan式的未来意境，形成tea'stone独有的文化气候和“茶香绕梁”的古今意境。

Design used contemporary techniques to express the beams and columns from Qin and Han Dynasties and the mortise and tenon structure was integrated into them. The beams seems like grew out of the facade from the interior space. It gives people a sense of breaking time and space and brings a Christopher Nolan style feeling. Form the unique culture of tea'stone and the ancient and modern artistic conception of "tea aroma around the beam".

自成气候的独特昭示性会影响人们的行为动线，外立面设计改变了局部空间的微环境，让tea'stone万象前海成为一个自带引力的能量场，吸引着广场上的人群。吧台仍然是空间的重心，山形摆件形成独特的吧台景观，与对面“茶色大地”装置墙形成整体，集合中国茶山人文地理、茶样及风土样本，品牌方用装置艺术化的语言表达出当代中国茶的博大精深。

Design after specially considered can change customer flow. The design of the external facade changes the space environment of the entrance of the store which make tea'stone Qianhai Mixc store becomes an energy space and attracting the people who come to the shopping mall. The bar counter is always the center of the space. The mountain shaped installation gives people deep impression. And forms an integral whole with the opposite "Tea Map" installation wall, and shows the collections of Chinese tea mountains culture geography, tea samples and soil samples. Expressing the broad and profound nature of contemporary Chinese tea with the installation of artistic language.

商业空间对消费者认知和行为的影响，在tea'stone的门店设计中一直在实践和被验证。“每个空间的落成，都是一个诠释灵感的创意过程”，普悦设计一直坚信创新的力量，让品牌的精神和内涵得以直观显现，以打造“地标性空间”的自觉，去探索……

Interiors:普悦设计

Photos:张超