ITAFE UP新城吾悦店和新光汇店是继ITAFE 第一家店现象级商业火爆之后斗西设计为其设计的第二、三家店铺。相比于第一家，这两家店铺被定位为只提供外带外卖服务的店铺，称之为 ITAFE UP。在保留了第一家店相同的硬朗简约不锈钢风格之外，针对其外带外卖店铺的特点，我们也在不少细节上做了相应的升级。

ITAFE UP Xinchengwuyue (XCWY) Store and Xinguanghui(XGH) Store are the second and third stores designed by the Daylab Studio after its first phenomenal success on business. Compared to the first one, these two stores were positioned as the one only offer take-away / delivery services, called ITAFE UP. Base on the features of take-away / delivery store, we upgraded a few details in these two shops in addition, after remaining its original style.

▼新城吾悦店外观，external view of the shop in XCWY

首先是手机app移动点单的置入。随着移动支付成为中国社会的主导性支付方式之后，ITAFE也将自己开发的app软件和线下店铺有效关联，并在不论功能还是视觉上强化其效果，以顺应当下国人养成的新式支付消费习惯。

First of all, the mobile app ordering method combined with the physical store. Along with mobile payment becoming the dominant payment method in Chinese society, ITAFE also effectively links its own app software with offline stores, enhancing its effects both functionally and visually. In order to meet the new consumption habits among the people in China.

▼电子菜单，小程序点单，顺应新的消费习惯，electronic menu and online order system meet the new consumption habits in China

▼项目中使用的半成品配件，semi-finished components used in the projects

▼新城吾会店立面改造自散热器配件 the facade of XCWF ITAFE UP was made of radiator components

▼带有logo的工字钢，profile steel with logo

▼立面上的logo和材料细部，logo on the facade and material details

▼展示架，exhibition shelves

In the XCWY store, we have designed a motive installation with the interactive QR code in it. This installation can be placed flexibly not only in the store, but also in the entire mall or even anywhere in the community. A non-movable shop, a few movable ordering installations, plus an unlimited number of mobile phones in each one of us; from one to many, then to infinity; from fixed, to mobile, then to the unlimited cloud interconnection, forming a multi-store Dimensional takeaway / delivery ITAFE UP store.

In the XGH store, due to the large advertising display area it has in the front facade, we deliberately designed an illustration about the take-away theme, combined with the services that ITAFE UP can provide, incorporating the more popular fun comic elements. The QR code also appears in this form. It not only strengthened the store’s take-away / delivery theme, but also outputs the cultural image of the ITAFE UP store.

▼新光汇店立面设置外卖主题插画，illustration designed on the facade of XGH IFATE UP

另一个是ITAFE为商场和社区做的贡献。跟第一家店铺把外立面完全打开，以弥补城市公共空间的效果相同，新城吾悦店结合商城地块位置，设置了具有ITAFE风格属性的公共座椅。其中主要原因当然是为促进ITAFE的销售，增加一定的公共堂食的可能；然其相应的也为商场和社区也提供了免费的城市家具，供路过的人休息。

Secondly, ITAFE contributes extra furniture to the mall and community. Same to the first store, which completely open the façade for offering the urban public space, the XCWY store sets up public seats with ITAFE style in the public area. The main reason for this is of course to promote the sales of ITAFE; however, it also provides free urban furniture for the malls and communities to rest for those who passing by.

▼新城吾悦店外设置公共座椅，供路过的人休息，public seatings outside XCWY ITAFE UP

外卖外带店铺虽不是全新的店铺类型，但在国内互联网时代冲击下成为一种小而精且紧跟时代的普遍的店铺。在ITAFE UP设计中，希望我们对外卖外带店铺类型的理解和设想能够帮助其取得商业上和社区上的成功。

Although the take-away / delivery store is not a brand new store type, it has become a small and effective store that is close to the times under the impact of the Internet era. In the ITAFE UP store, we hope that our vision of this store type will help it achieve commercial and society success

▼新光汇店外同样设置回馈社区的座椅，public seats outside XGH ITAFE UP for the community