时尚品牌Bottega Veneta在伦敦Sloane街道开设了一家新店，该店采用了意大利威尼托地区的材料、家具和设计技术。该商店位于一栋20世纪20年代的9层红砖公寓大楼的底部，位于白色渲染的正面后面，带有多利安柱式的细节。

Fashion brand Bottega Veneta has opened a store on London's Sloane Street that draws on materials, furniture and design techniques from Italy's Veneto region. Located at the base of a nine-storey 1920s red brick apartment complex, the store sits behind a white-rendered frontage with doric column-style detailings.

这是Matthieu Blazy在2021年被任命为Bottega Veneta的创意总监后，第一家实现该品牌及其实体零售店愿景的门店。室内设计使用了与威尼托地区相关的材料、家具和陈设，威尼托地区是该品牌的创立地——意大利东北部地区，包括白云石山脉和亚得里亚海之间的土地，包括威尼斯市。

It was opened as the first store to implement Matthieu Blazy's vision for the brand and its physical retail locations, following his appointment as Bottega Veneta's creative director in 2021. The interior was designed using materials, furniture and furnishings associated with the Veneto region where the brand was founded – the northeastern area of Italy that encompasses the land between the Dolomite Mountains and the Adriatic Sea and contains the city of Venice.

进入空间后，游客会看到一个很大程度上开放的内部空间。这是由四个大的、弯曲的木制体块划分的，它们被插入商店的中心，并为空间的划分和组织引入了松散的对称。这些木质体量由深色木材构成，具有多方面的设计，结合了突出的元素和几何切割，并配有架子，用作该品牌配饰和鞋类的展示区域。

Upon entering the space, visitors are met by a largely open interior.   This is zoned by four large, curved wooden volumes that were inserted at the centre of the store and introduce a loose symmetry to the division and organisation of the space. These wooden volumes are constructed from dark wood and have a multi-faceted design, incorporating protruding elements and geometric cut-outs that are fitted with shelving for use as display areas for the brand's accessories and footwear.

除了将商店的一楼巧妙地划分为三个不同的区域外，木制体量还创造了一系列私密的空间和房间，这些空间和房间隐藏在每个相邻结构的后面、内部和之间。该品牌表示，门店的地面覆盖着水磨石，这种材料是为了与威尼斯的联系而选择的。

Beyond subtly zoning the ground floor of the store into three distinct areas, the wooden volumes also create a series of intimate spaces and rooms tucked behind, within and between each of their adjacent structures. The floor of the store was blanketed in terrazzo, a material chosen for its ties to Venice, the brand said.

Interiors:MatthieuBlazy

Photos:BottegaVeneta