Architect：Studio M

Location：Al Serkal, Dubai, United Arab Emirates; | ;

Project Year：2019

Category：Shops

Located at Dubai’s emerging design district, Al Serkal Avenue, Chalk Salon is positioned to attract a younger crowd of design enthusiasts and creatives to a space that celebrates diversity and individuality. Inspired by the salon’s philosophy of empowering creative expression, the salon was designed to respond to Chalk’s unapologetic bold branding with strong lines and dark steel accents. The materiality and palette of the space is otherwise kept neutral, with clean walls, light concrete floors and custom made terrazzo counters that add texture to the space.

With Chalk being one of the first unisex salons, privacy was one of the main concerns of the space. To resolve this, the mezzanine was designed with a skewed, irregular shape in the center of the industrial warehouse. This form both suits the brands design language and successfully creates encased spaces that provide privacy between the two floors while maintaining an open layout. A unique feature of the salon sits behind a pink curved revolving door. Reminiscent of a piece of chalk, the cylindrical door rotates to reveal a space of mirrors and interactive lights that allow customers creative freedom to film videos and snap photos of their latest looks.

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