普宁南平路 CHASE LOOKING 女装店 | 情感平衡与低调仪式感的空间设计

项目位于普宁南平路某校区的街边商铺，本项目是CHASE LOOKING女装第三家分店，两位主理人希望全新的品牌形象能带给顾客不一样的体验。零售空间设计的最终目的就是吸引更多顾客进入购物，在原本带有秩序的建筑结构底下，设计师建立的态度不是所谓潮流的设计形式，而是克制异想的情绪平衡。

The project is located in a street shop in a school district, Nanping Road, Puning. This project is the third branch of CHASE LOOKING women's clothing. The two principals hope that the new brand image can bring different experience to customers. The ultimate goal of retail space design is to attract more customers into shopping. Under the original architectural structure with order, the attitude established by designers is not the so-called fashion design form, but the emotional balance of restraining imagination.

服装店的入口，我们特意寻求不同，在与玻璃同一个平面做了超薄石材的偏轴门，弱化传统带拉手玻璃门视觉引导，让到店消费者带着神秘感推开，在不经意间悄然表达一种低调而极具仪式感的迎接方式。

At the entrance of the clothing store, we specially seek for difference. In the same plane as the glass, we make the ultra-thin stone partial axis door, weakening the visual guidance of the traditional glass door with handle, so that consumers in the store open with a sense of mystery, and inadvertently quietly express a low-key and very ceremonial welcome.

空间是由物体所创造的，所以物体即是功能的需求也是空间层次的根本。物体的形态是多样性的，这个空间的物体形态主要提取优雅自由的弧形和硬朗尖锐的几何元素。整个展示区多采用材质本轻盈的超薄石材，半透有色玻璃，肌理漆，金属漆介入空间，形成多层次的服装展示背景。

Space is created by objects, so objects are both functional requirements and the foundation of spatial hierarchy. The forms of objects are diverse. The forms of objects in this space mainly extract elegant and free arcs and hard and sharp geometric elements. In the whole exhibition area, light-weight ultra-thin stone, semi-permeable colored glass, texture paint and metal paint are used to intervene in the space, forming a multi-level background for garment exhibition.

空间设计本身就是一种交流，当设计师利用色彩、结构、光线来营造出一种能与人产生共鸣的意境氛围，让进入其中的人能获得更多层次的体验，才是设计师想要创造这个空间的本质。每个人眼中的自由不同，比如有经典的自由，恒久的自由，但这传达的并不是视觉，而是自由的情绪表达，消费者会被这种气息所吸引，从而感受这个空间的态度。

Space design itself is a kind of communication, when the designer uses color, structure, light to create a mood that can resonate with people, so that people can get more levels of experience, is the essence of the designer wants to create this space. Freedom is different in each person's eyes, such as classic freedom and permanent freedom. However, it conveys free emotional expression rather than visual expression. Consumers will be attracted by this atmosphere, so as to feel the attitude of this space.

Interiors:正负下舍

Styling:正负下舍

Photos:徐义稳