登录
注册

登录狒狒灵感,立即享受以下权益:

  • 每日免费下载特权
  • 上亿高清灵感图任意下载/不限浏览
  • AI智能扩大图免费使用

皇家恩菲尔德机车咖啡馆——融入品牌精神的全方位体验空间

发布时间:2020-05-07 20:46:33 00
设计亮点
将零售、餐饮、画廊、定制区及服务中心融为一体,打造独特的品牌体验空间。

Location:Baga Creek, Goa

Project Year:2017

Category:Shops;Bars;Restaurants

Royal Enfield has a mandate of bringing richer and a more comprehensive experience of their iconic global brand to their customers. As the next level of Brand Immersion, the brand is set to launch highly-curated, larger experiences in key motorcycling destinations. These go beyond selling motorcycles and gear, into offering a space for the motorcycling community to congregate in and experience the Royal Enfield brand and its commitment to “Pure Motorcycling”.

In continuation of the highly successful rollout of the Retail stores, Royal Enfield’s retail design and architectural agency Studio Lotus took the brief forward and converted a much loved, quaint Goan eatery called J&A at Baga creek into the multi-dimensional Royal Enfield Garage Café. 

The exciting new space is a seamless amalgamation of retail space, a bar & restaurant, a gallery space, a bike-customization area and a service center. The design approach to the Architecture and Interior Design builds around the core values of the Royal Enfield brand: Timelessness, Craftsmanship and an unadulterated love for motorcycling.

The buildings are planned on a half-acre plot of land as a series of independent yet interconnected structures, each of which tells its own story. The industrially-crafted retail building with its zinc roof, laterite infill walls and the now distinctive “Royal Enfield” charcoal grey metal and glass facade effortlessly bridges its Goan setting with Industrial craftsmanship.

The central traditional Portuguese style structure where the old J&A kitchen used to be, manifests as the anchor of the space. Converted into a multifunctional gallery, the space currently houses and tells the story of the legacy motorcycles of Royal Enfield – from the 1939 flying flea to the original 1963 café racer and other engines and replicas that form the brand’s rich history.

The facade of this building has been treated with specially-commissioned, locally-executed artworks inspired by a Royal Enfield iconography based Azulejos-inspired installation, that is created by Codesign and is hand-painted on tiles by Goan artisans. 

Attached to this heritage structure is an exciting double-height space formed by a steel framework and a traditional Goan roof. These form the bar area and the first floor dining space, that has incredible views of the Baga creek. The double-height bar volume has a hand-painted backdrop by Monde Art, which takes the viewer through a meandering Goan road trip. Highlighted by customized brass headlight pendants, the bespoke sandblasted timber Bar top brings alive Royal Enfield’s presence across the world. A slowly moving, High-Volume, Low Velocity rotor mounted of the 20-ft high ceiling ensures a gentle breeze in the space at all times. The first floor lounge wall has an exciting installation by Hanif Qureshi of St+Art. Flanking this structure at the rear is a state-of-the-art Service center with a bike customization zone, encouraging customers who don't have the resources or space to turn their imagination into reality. Here, one can find all the essentials – a tool kit, for instance – required to customize a motorcycle.

The entire cluster of buildings have been set around a charming courtyard and coconut trees to deliver an experience that is Timeless, Contemporary, charmingly ‘Goan’ and unabashedly “Royal Enfield” at its core!

▼项目更多图片

皇家恩菲尔德机车咖啡馆——融入品牌精神的全方位体验空间

皇家恩菲尔德机车咖啡馆——融入品牌精神的全方位体验空间

皇家恩菲尔德机车咖啡馆——融入品牌精神的全方位体验空间

皇家恩菲尔德机车咖啡馆——融入品牌精神的全方位体验空间

皇家恩菲尔德机车咖啡馆——融入品牌精神的全方位体验空间

皇家恩菲尔德机车咖啡馆——融入品牌精神的全方位体验空间

皇家恩菲尔德机车咖啡馆——融入品牌精神的全方位体验空间

皇家恩菲尔德机车咖啡馆——融入品牌精神的全方位体验空间

皇家恩菲尔德机车咖啡馆——融入品牌精神的全方位体验空间

皇家恩菲尔德机车咖啡馆——融入品牌精神的全方位体验空间

皇家恩菲尔德机车咖啡馆——融入品牌精神的全方位体验空间

皇家恩菲尔德机车咖啡馆——融入品牌精神的全方位体验空间

皇家恩菲尔德机车咖啡馆——融入品牌精神的全方位体验空间

没有更多了
相关推荐
收藏
一野设计事务所丨鲜优糯甜品店
预览
一野设计
0
0
收藏
十家有趣的咖啡店设计展示独特风格与魅力
预览
成都壹阁设计钟莉
0
0
收藏
迷幻成都 | Jú咖啡厅的时空之旅
预览
成都壹阁设计钟莉
0
0
收藏
森林中的童话城堡 | Haru Cafe
预览
B.U.S Architecture
0
0
收藏
摩洛学校集团 | 色彩斑斓的公共教育空间
预览
Dominique Coulon & associés
0
0
收藏
加州餐厅 Café R&D 的室内设计解析
预览
Lorcan O’Herlihy Architects
0
0