Burton 成都旗舰店 | 以可持续发展理念打造独特雪地体验_服装店_设计案例作品

发布时间：2022-12-14 10:07:02 {{ caseViews }} {{ caseCollects }}

设计亮点

自然元素与废弃材料再利用，突出环保意识；仿雪场景观入口，吸引游客探索；传统榫卯结构与现代建筑元素结合，体现品牌传承与发展。

项目名称：BURTON Chengdu flagship store
项目类型：零售,商业
设计方：SA&BOO Studio
项目设计：2022
完成年份：2022
项目地址：四川成都高新区天府大道中段1199号银泰中心IN99
建筑面积：265㎡

整体设计从自然环境中提取灵感，围绕“雪”的主题和“可持续发展未来世界”的概念展开叙述，将BURTON成都IN99店打造成为「一城异世界」的载体。满足零售功能之余，回归空间本质，强化访客体验和空间记忆，传递BURTON品牌所秉承的精神内涵：PEOPLE,PLANET,SPORTS.

The core of this design is inspired by nature, narrating the theme of “snow” and “a sustainable future”, and striving to shape BURTON Chengdu flagship store into a carrier of “One city-Two world”. The design shall meet both retail need and space itself, meanwhile strengthening the visitors’ shopping experience and unique memory therefore establish a stronger relationship between the brand and customers, and pass the BURTON’ s brand spirit: passion and sustainability.

▼项目概览，Overview

外立面-回收再利用的可持续设计

The Facade-Environmental Protection and Recycling

临街入口被设计为一大吸睛点，灵感源于对滑雪运动的元素提取，以材质转译和动静形态具象化的呈现方式带给观者强烈视觉冲击。品牌自带的户外、运动、自然基因，在设计外立面时，引发了对于可持续发展的思考。滑雪作为当下热门运动，在吸引人气的同时，也给所在地的环境制造了一系列考验，因此团队开始思考如何将一些雪场的废弃物、以及由于产品更迭而闲置的滑雪产品融入到我们的设计当中。赋予废弃产品新的生命力。外立面取材于原商家拆除所建渣及BURTON提供的废弃固定器、雪鞋等雪具，通过技术手段将上述的废弃物、旧物进行了技术降解、混合再利用，最终形成。设计团队也希望给予BURTON这样一个在中国正在风靡的品牌独立的城市记忆。

▼轴测图，Axonometric

The streetside entrance is designed as an eye-catching point. Elements of snowboarding are translated into materials and imagery for the viewers to read. BURTON’ s brand message “PEOPLE, PLANET, SPORTS” is conveyed through the texture.Snowboarding gradually becomes popular while also causing environmental issues. In this case, uses of wasted construction materials from the last merchant and damaged gears supplied by BURTON. By decomposing, mixing and reusing, eventually turn out to be the façade. Meanwhile our team is committed to building a unique brand memory and landmark building in Chengdu.

▼项目外立面，Facade

提取雪地特有肌理，通过线性阵列排序，结合再生材质的肌理，将雪场景象再现都市。以拟自然形态呈现的门洞型入口与周遭的都市氛围形成强烈冲突，在纯粹的白色语境下，打造御雪秘境，吸引人进入探索。

▼立面细节，Detailed view of the facade

Community、材质——品牌基因

正如查尔斯·伊姆斯所言，「设计是一种以最佳实现特定目的的方式来布置元素的计划」，基于BURTON作为单板运动推广及产品研发的奠基地位，在设计过程中，怎样选择主材表达对历史的回顾以及对未来的衔接成为设计师主要的关注点。火烧木、雪、树木这些雪场环境中的自然元素以及工业时代金属元素随着这种承上启下的关系，应运而生。

As what Charles Eames said, “Design is a plan for arranging elements in such a way as best to accomplish a particular purpose. “After studying BURTON’ s history, team chooses burnt wood, snow, metal as visual elements to express the the heritage and development.

▼空间内景，Arrangement of the interior

中心是以BURTON品牌创始者也是单板滑雪运动的领军推广人Jake Burton最初制作雪板的工坊为原型，打造的community社群活动区域，其功能为可供滑雪爱好者们交流与开展活动，同时作为品牌pop up的灵活区域。设计团队通过结合中国传统榫卯结构与钢铁森林的现代建筑元素，隐喻着品牌的传承与发展，而金属与木，也恰好是雪板的制作主材。整个室内空间围绕此精神之源展开，复古怀旧的美式森林小屋即视感与周遭的氛围形成视觉冲突，吸引人去了解品牌背后的故事。团队插画师chuan 为BURTON Community进行了一系列创作，将品牌历史与冰雪运动潮流进行了更具有趣味性的视觉传达，为空间增加了艺术氛围。

Since Jake Burton, the founder of BURTON and the promoter of snowboarding, made snowboards in his workshop, team recreates his workshop by combining Chinese traditional mortise-tenon structure with modern industrial material. Wood and metal build the skeleton of workshop, implying interactions between nature and industry, tradition and innovation, as well as past and future. These materials turn to present visual conflict while also strengthening visitors’ unique memory and fulfill their shopping experience. Illustration artist Chuan creates a set of comics-like illustration to translate snowboarding sports itself and the brand history behind, which enhance the artistic value of the whole space.

▼以创始人最初制作雪板的工坊为原型打造的中心区域，The team recreates the founder’s workshop at the centre area by combining Chinese traditional mortise-tenon structure with modern industrial material

▼室内空间遍布各式中国传统榫卯结构组成的物件与现代金属元素，The interior space combines traditional Chinese mortise and tenon structure with modern architectural elements

空间-沉浸式购物体验

Space-Immersive Shopping Experience

室内顶部环型灯带轨道仿照雪场缆车轨道，呼应设计动线，圆润弧度平衡材质硬度，空间在此刻转为流体。道具方面，采用灵活装配的结构，贴合零售对于商品陈列与季度更迭的变换需求，材质选用拉丝金属结合磨砂亚克力，再次呼应冰雪主题。品牌专属色JAKE blue蓝作为点缀，在道具、软装、配饰上进行再次品牌dna强化。

Circular track lighting, symbolizing cable car track, also directed to our traffic flow. As to props, various volume of metal is utilized to match with BURTON’ s brand color: Jake Blue, which is arranged to highlight brand identity. In IN99 we set mannequins to give customers immersive feelings, while enhancing traffic flow by providing a insgrammable spot where lights and cameras are settled for more interactions.

▼环型灯带轨道与金属构件，Circular track lighting and metal member

▼拉丝金属构成的陈列柜及座椅区，Display cases and seats made of brushed metal

商场内入口，互动装置的设置以及象征着滑雪运动精神的3d打印人物“minjin”则作为另一隐喻，表达了当下人们自我表达的追求，在聚光灯下，每一个消费者都是雪场上的主角。

In IN99 we set mannequins to give customers immersive feelings, while enhancing traffic line by providing a photo spot where lights and cameras are settled for more interactions between space and visitors.

▼入口的3d打印人物“minjin”，The 3D-printed character “minjin” at the entrance

人们对运动的热爱将精神意志同足迹一并带至原始自然，最终回归自然与人本身。我们希望通过对IN99门店的设计，还原自然环境，重塑场景互动，让城市中人紧绷的神经得以放松一瞬，打开感官，在故事共鸣与精神融合中，感受与BURTON、与雪世界的共鸣。

It is people’s love and passion for snowboarding bring their footsteps to nature, and finally return to the topic of nature and people themselves. We hope to shape BURTON IN99 into a place in which nature is translated, space is fluid, and people are relaxed.

▼拉丝金属与亚克力构成的展示架，Brushed metal and acrylic made display rack

▼金属构件细节，Detailed view of the metal member

▼平面图，Plan

▼剖面图，Section

项目名称：BURTON成都IN99旗舰店

项目类型：零售、商业

设计方：SA&BOO Studio

项目设计：2022/6

完成年份：2022/11

设计团队：Bonnile Liao, Lisa Liu

项目地址：四川成都高新区天府大道中段1199号银泰中心IN99

建筑面积：265㎡