Architect:Estudio Guto Requena;Paulo de Camargo /Arquitetos
Location:São Paulo, Brazil; | ;
Project Year:2013
Category:Offices;Shops
Stories By:Estudio Guto Requena;Paulo de Camargo /Arquitetos
The headquarters occupy five floors with over a thousand square meters each. One of the challenges of this project was to bring a more human dimension to the work environment with spaces that are welcoming and comfortable, even pleasant and informal, while maintaining professionalism and practicality. Other challenges included a lean budget and a tight deadline.
To help locate and guide visitors and employees in this large area, we created a unique visual identity for each floor through centralized cocoons that develop organically between the pillars and break the rigidity of the orthogonal space. Each floor was designed with a predominant wood type. Pine, OSB, Eucalyptus and Masisa Zurich combine with a single color in various shades, all chosen from the official Walmart color palate of yellow, orange, blue and green. Different floors house individual departments, such as Business, Sales, Human Resources or Finance, and also contain lounges and decompression environments, including games rooms, film screening areas, video games and a library. These areas are to encourage the exchange of ideas and interaction between employees from different departments.
Workstations are located near windows to take advantage of daylight, and the lighting design prioritizes economy. In lounges and decompression areas indirect light is used in amber hues with decorative fixtures. Specifically created for this project is the hanging Gourd Lamp made from the fruit itself. Traditionally, these have been used in Brazil as containers, and also as resonators in musical instruments such as the chocalho, the berimbau and the maracá. Dried gourds were painted gray inside and arrayed on a wooden support, with colorful wiring left exposed.
We prioritized the use of domestic furniture in both the offices and lounges, with signed pieces by the established Brazilians designers Maurício Arruda, Jader Almeida, Lina Bo Bardi, and Paulo Alves and Fernando Jaeger. We also included pieces that are part of the popular Brazilian imagination, such as rocking chairs, beach chairs, porch chairs and picnic tables. For the production of objects and decorative elements we used images of contemporary Brazilian photographers, as well as maps, illustrations and Brazilian folk art. Skateboards and bikes reference the lifestyles of younger employees.
Throughout the office we emphasized the use of plants, and created a green belt that runs through the peripheral spaces and contributes to the identity and warmth of the work environment. TERRACE The outdoor area was designed for both work and relaxation. Wood decking orders the environment, together with porch furniture, shaded areas, a space for yoga and a grandstand facing the facade that can host small events, concerts and film screenings. A mini-golf course was also specially designed for the terrace.
CONCEPTUAL FRAMEWORK We applied these three focal points and their commonalities to an exploration of the building’s prominent terrace and developed from this a guiding concept for the company's headquarters:the Urban Veranda.Design choicesreference the Brazilian habit of engaging outdoor areas for social interaction and relaxation. Elements include beach chairs,the many large buildings with terraced facades, picnics(visible in the carpet patterning),the patios and balconies of Brazilian homes, and the rural habit of placing a chair in the street to enjoy the evening and chat with neighbors.
PROGRAM AND IDENTITY The headquarters occupy five floors with over a thousand square meters each. One of the challenges of this project was to bring a more human dimension to the work environment with spaces that are welcoming and comfortable,even pleasant and informal, while maintaining professionalism and practicality. Other challenges includeda lean budget and a tight deadline.
To help locate and guide visitors and employees in this large area, we created a unique visual identity for each floor through centralized cocoons that develop organically between the pillars and break the rigidityof the orthogonal space.Each floor was designed with a predominant wood type. Pine, OSB, Eucalyptus and Masisa Zurich combine witha single color in various shades, all chosen from the official Walmart color palateof yellow, orange, blue and green. Different floors houseindividual departments, such as Business, Sales, Human Resources or Finance,and also contain lounges and decompression environments,including games rooms,film screening areas, video games and a library. These areasare to encourage the exchange of ideas and interaction between employees from different departments.
LIGHTING Workstations are located near windows to take advantage of daylight, and the lighting design prioritizes economy. In lounges and decompression areas indirect light is used in amber hues with decorative fixtures.Specifically createdfor this project is thehanging Gourd Lamp made from the fruit itself. Traditionally,these have been used in Brazil as containers, and also as resonators inmusical instruments such as the chocalho, the berimbau and the maracá.Dried gourds were painted gray inside and arrayed on a wooden support, with colorful wiring left exposed.
FURNITURE AND DECORATION We prioritized the use of domestic furniture in both the offices and lounges, with signed pieces by the established Brazilians designersMaurícioArruda,Jader Almeida, Lina Bo Bardi, and Paulo Alves and Fernando Jaeger. We also included pieces that are part of the popular Brazilian imagination, such as rocking chairs, beach chairs, porch chairs and picnic tables.
For the production of objects and decorative elements we used images of contemporary Brazilian photographers, as well as maps, illustrations and Brazilian folk art. Skateboards and bikes reference the lifestyles of youngeremployees.
GREENERY Throughout the office we emphasized the use of plants,and created a green belt that runs through the peripheral spacesand contributes to the identity and warmth of the work environment.
TERRACE The outdoor area was designed for both work and relaxation.Wood decking orders the environment, together with porch furniture, shaded areas,a space for yoga and a grandstand facing the facade that can host small events, concerts and film screenings.A mini-golf course was also specially designed for the terrace.
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