穿越宇宙的虫洞体验 | Zippo Edge 山野星球零售空间_服装店_设计案例作品

发布时间：2023-08-09 07:02:01 {{ caseViews }} {{ caseCollects }}

设计亮点

将未来主义与太空露营概念相结合，创造出两个截然不同的空间环境，同时通过“虫洞”实现自然的过渡。

Zippo Edge山野星球通过体验式零售之旅将顾客带到宇宙的边缘。

Zippo Edge transports customers to the edge of the universe through an experiential journey.

▼项目概览，Preview © STUDIO DOHO

▼门店外观，Exterior view © STUDIO DOHO

这个1200平方米的空间位于中国杭州市的黄龙体育场，是一家品牌体验中心，旨在为Zippo创造新的相关性，将其拓展到打火机之外的市场。场地中央的小走廊将两个面积600平方米的空间连接起来，同时带来了设计两个“截然不同”空间的挑战。

The 1200sqm space, located at the Huang Long Stadium in Hangzhou, China, is a brand experience center that aims to create new relevance for Zippo as it expands its market. A small corridor in the middle of the site connects two equal 600 sqm parts, but created the challenge of having two spaces “worlds apart.”

▼平面图，Plan © STUDIO DOHO

▼“虫洞”手绘和轴测图，Zippo Wormhole Sketch © STUDIO DOHO

▼“虫洞”连接了场地上两个不同的空间，The “Wormhole” connects two different parts on the site © STUDIO DOHO

该设计以未来主义为灵感，以突出Zippo的产品，同时为与其他户外娱乐品牌的品牌合作提供了机会。这就打造了由“太空露营”概念驱动的感官二分法，这一概念在一半类似月球的环境和另一半类似火星的环境中得到充分表达。这些对比元素通过中间的“虫洞”在两个世界中自然过渡。

Design is driven by a futuristic outer space concept that highlights Zippo’s products, while allowing opportunities for brand collaboration with outdoor camping brands. This creates a dichotomy of senses driven by a “camping in space” concept that is articulated in a moon-like environment on one half and a mars-like environment on the other. These contrasting elements are linked by a feature “worm-hole” in the middle that creates an experiential transition between the two worlds.

▼“太空露营”概念，The concept of “camping in space” © STUDIO DOHO

▼多功能区，Multi-function area © STUDIO DOHO

▼下沉式圆顶演讲厅，The sunken dome lecture hall © STUDIO DOHO

月球空间由一系列灰色色调定义，这些色调代表了月球景观的简单色彩，另有一个下沉式圆顶演讲厅，使演讲者能够通过活动、演讲和品牌推广活动直接与客户接触。此外，Zippo咖啡馆让顾客可以在咖啡馆里喝杯咖啡，从而停留地更久。

The moon-like space is defined by variable grey tones that represent the color tones of the moon and features a sunken dome lecture hall to allow speakers to engage directly with customers through events, talks, and brand activation launches. Additionally, a Zippo café invites customers to stay longer while relaxing with their favorite coffee.

▼试衣间区域，Fitting room © STUDIO DOHO

▼月球空间由一系列灰色色调定义，The moon-like space is defined by variable grey tones © STUDIO DOHO

火星空间通过红色岩石的微妙颜色变化来表现，并以“漂浮”的零售货架和代表星球上不同引力的视觉陈列元素为特色，始祖鸟以店中店体验的形式为空间锦上添花。

Alternatively, the mars-inspired area is representing through subtle color variations of subtle red rocks and features “floating” retail racks and visual merchandising elements which represent different gravitational forces on the planet. Arc’teryx compliments the area with a store-in-store experience.

▼火星空间，The mars-inspired area © STUDIO DOHO

该店铺设计相关的知识产权归属ZIPPO.

The intellectual property rights related to the store design is attributed to ZIPPO.

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