Spain Oil service station

设计方：Saffron Brand Consultants , Malka+Portús arquitectos

位置：西班牙

分类：公共设施

内容：实景照片

图片：15张

摄影师：Montse Zamorano

这是由Saffron Brand Consultants 与 Malka+Portús arquitectos联合设计的西班牙石油公司（CEPSA）加油站。西班牙石油公司（CEPSA）是西班牙第四大工业企业，已成立有80多年历史。近年来它已成为全球能源市场中重要的成员。而加油站将是该品牌与社会联系的重要接触点。

品牌战略方面是高技术和服务导向，因此建筑师在设计方面也传达了这样的品牌理念“可适应的工程”。而难题在于如何传达这个理念，创建新型的、互动的加州站。基本概念是：优化体验，真正以服务为导向；通过使用最先进的技术，降低维护成本；创建视觉影响力，以崭新而有意义的方式彰显西班牙石油公司（CEPSA）。

因此，建筑师重新思考每个品牌接触点，即顾客在加油站的交互点，包括：屋顶、便利店、机泵、照明和标识。前院的屋顶使用了高科技的四氟乙烯（ETFE）材料，它有着自清洗、轻型和可回收的特点。其结构使用了模块化方式进行组装，以适应不同格式的加油站。四氟乙烯（ETFE）的100%透明度减少了人工照明的使用，从而降低加油站的成本。创新的塑料软垫同时将前院转化为光线满溢、通风的场所。

译者：筑龙网艾比

From the architect. Cepsa is Spain’s fourth largest industrial group operating for over 80 years. In recent year it has become a major player in the global energy market. Yet it is their petrol stations that are the crucial touch-point that connects the brand with society.During the brand strategy process Saffron identified the highly technical and service orientated aspects of Cepsa as being the essence of its brand, so we encapsulated them in the brand idea “Adaptable Engineering”.

The conundrum then was how to communicate this, creating a new and relevant service station concept seemed essential to:Improve the experience to be really service oriented；Reduce the cost of maintenance through using the latest technology；Create visual impact, represent Cepsa in a new and meaningful way；Saffron, together with partners Tangerine and Malka & Portús went through rethinking every brand touch point that customers interact with within the station: canopy, shop, pumps, lighting and signage.

The forecourt canopy was transformed using a high tech ETFE material that is self-cleaning, lightweight and recyclable. Its structure is assembled in a modular fashion to be adapted to varied station formats. ETFE’s 100% transparency delivers a reduction in the use of artificial lighting thereby reducing station costs. The innovative plastic cushions also transform the forecourt into a light and airy place.

At night, flooded with a red glow, ETFE cushions turn the canopy into the jewel of the concept. The bright red cladding of the C-store building also reinforces the beacon effect of the station, gently drawing travellers in. With tangerine we carefully considered the refuelling experience and thus proposed separating the display from the pump to allow a more intuitive and natural operation.

Lighting parasols are placed above the refuelling islands to provide light at exactly the point where it is needed, thus giving a more localised experience for the person at the pump and reducing wasted energy. The signage system, inspired by Cepsa’s logo shapes and angles, complements the powerful visual language of this state-of-the-art service station. This reflects a powerful collaboration from brand, architecture, product and service design.

西班牙石油公司服务站外部实景图

西班牙石油公司服务站外部局部实景图

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西班牙石油公司服务站立面图