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Jo Nagasaka / Schemata Architects

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Appreciation towards

Jo Nagasaka / Schemata Architects

for providing the following description:

日本Jo Nagasaka / Schemata 在巴黎某商店设计了一个弹出式更衣间，这个更衣间的框架与旁边的木材衣服货柜保持一致。外表上有白色的不规则凸起海绵，支撑这些海绵的骨架是木材。这座商店专门出售一些高品质和设计型的个性产品，因此这个白色海绵泡泡更衣间也打破了传统家具的刻板造型，用柔和的形态来包容正在内部换装和审视自己的顾客。

title : WORLD BASICS Pop-Up Store @merci

architects：Jo Nagasaka+Ryosuke Yamamoto+Miku Watanabe ／ Schemata Architects

address：111 boulevard Beaumarchais 75003 Paris

usage：Pop-up store

construction：OCIR

floor area：7.5m²

exhibition period：04/09/2013ー21/09/2013

photo：Kenta Hasegawa

Here is more information form the internet:

For the World Basics Pop-up Store at Merci in Paris, Japanese studio Schemata Architects created an expandable changing room that literally ‘pops out’. The system cleverly incorporates the shipping crates and protective packaging to display merchandise – and a changing room.

World Basics Pop-up Store at Merci Store in Paris is part of a recent exhibition for the World Basics. The exhibition was held in the lobby of the World building where the reception counter and meeting tables are located. ‘Our design incorporates anonymous elements (such as plants, watering cans, meeting tables etc.) in the exhibition space so that activities of regular business and exhibition will co-exist naturally‘ explain the architects.

The concept of “Renewable Basics” is also expressed in the display furniture by creative attempts to break stereotypical images of conventional furniture. Firstly clothing racks, including hanging bars, are made of wood instead of metal. Normally when hanging clothes, clinking sounds of metal are taken for granted, but we wanted to change that preconception by using wood.  Secondly display tables are made of soft sponge-like material.

Unlike conventional ‘hard’ display tables, these ‘soft’ display tables will give a soft and soothing touch (instead of pressing pain in stomach) when a customer leans on them to take a close look at clothes.
 The two types of display furniture are composed of  unconventional combination of hybrid materials.

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