The owners of the IPPO COZINHA decided to develop a new proposal to the restaurant, located right next to the other restaurant of the couple: MIT Restaurante. IPPO COZINHA is an à la carte restaurant, created to attend the Conceição neighborhood, an uprising region of Sao Paulo, where some of the largest companies of the country such as Itaú and Volkswagen are established.
As a new restaurant, the establishment also had to take other elements into account, such as a new Visual Identity, new target and new strategic positioning. One huge asset during the project was the alignment with the team who created the new Visual ID of IPPO, since the beginning of the process.
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