Luxury German luggage company Rimowa has opened a flagship concept store in London's prestigious New Bond Street
旧的和新的邦德街被认为是世界上最高密度的高级时装店。现在,伦敦西部的缩影可以将德国豪华行李公司Rimova添加到奢侈的居民名单中。昨晚在明星云集的鸡尾酒会开幕式上剪彩,贵宾们被欢迎进入一个面积220平方米、以航空为主题的宽敞空间。
该公司总裁兼首席执行官迪特尔·莫尔采克(DieterMorszeck)解释说,伦敦对Rimwa的需求如此之大,以至于我很长时间都想在新邦德街开一家旗舰店。这是一个多么旗舰。这家商店与飞机货舱使用相同的设计语言,除了展示的行李箱比大多数乘客有更多的私人空间。墙壁和天花板的各个部分都被拱起的铝片覆盖着,形成了一个全息的工业背景,在这个背景下,白色的漆器舞台上巧妙地展示了手提箱。
通过机身,我们的眼睛被吸引到一个独家展示的‘容克F13由里莫瓦’演示,这显示了里莫瓦的复制传奇的容克飞机-第一架全金属飞机,创建于1919年。由一种名为杜鲁阿明的铝合金制成,“垃圾F13”是用与第一只里莫瓦行李箱相同的材料制造的。
今天,瑞莫瓦已经取代了杜鲁木林,成为一种高端聚碳酸酯。‘Onyx’,一个新的系列推出在伦敦商店,利用这种轻量级的材料,并以其经典的Rimowan槽设计,慷慨嵌入皮革条印象。
这款新旗舰(或旗舰飞机?)也标志着里莫瓦电子标签系统(ElectronicTag)的推出;这是一项先驱技术,可以通过智能手机从家中托运行李-这是飞行常客的梦想。
Morszeck总结道,“有了这家概念店,Rimwa标志着一个又一个里程碑,成为一个高端品牌。伦敦是欧洲最重要的城市之一,我们很高兴在这样一个有声望的地方开设这个创新商店。
The ribbons were cut last night at a star-studded cocktail opening, where VIPs were welcomed into an expansive, 220 sq m, aviation-themed space
President and CEO Dieter Morszeck explains, 'There has been such demand for Rimowa in London that I have wanted to open a flagship on New Bond Street for a long time'
Sections of the walls and ceiling have been covered with arching swatches of aluminium, to form a hologramic, industrial backdrop, in front of which artful displays of suitcases perch on white, lacquered stages
Eyes are drawn to an exclusive showing of the 'Junkers F13 by Rimowa' presentation, which displays Rimowa's reproduction of the legendary Junkers aeroplane. Made from an aluminium-alloy called Duralumin, the Junkers F13 was crafted from the same material as the first ever Rimowa suitcase
'ONYX', a new range launched at the London store, makes use of a lightweight polycarbonate and impresses with its classic Rimowan groove design, lavishly embedded with leather strips
The opening night saw bespoke floral displays from Les Ephemeres
keywords:London
关键词:伦敦
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