怡境：花都宝桑园是隶属广东省农科院的桑蚕农业研学和科研基地。作为一个旧改项目，怡境团队以文旅运营思维为其赋能，最终让这个 20 年历史的老牌基地焕发新生。作为宝桑园项目改造的总统筹和总设计师，GVL 怡境国际集团董事长彭涛和他的团队为大家介绍宝桑园的改造历程。

GVL：Being the silkworm science and research base of Guangdong Academy of Agricultural Sciences, BOSUN in Huadu District was renovated by GVL team, which marks the rebirth of a twenty-year-old agricultural research base.

Today, GVL media will first present the chapter “Idea”.

As the chief planner and designer of BOSUN project, Peng Tao, president of GVL Group as well as his team will introduce process of the transformation to us.

▼宝桑园改造理念篇 Baosang Garden renovation concept

▼花都宝桑园总平面图 Site plan of BOSUN

▼鸟瞰图 Bird’s eye view

1、宝桑园的改造初衷·老牌研学基地变身文旅项目 Design idea · transform the old agricultural research base into a cultural tourism destination

宝桑园的自然生态非常好，但是它的设施和建筑已经非常老旧，这给了我们一些改造的冲动。

Though BOSUN enjoys advantaged natural resources, its buildings and facilities were old and shabby, which drove us to find creative ways to make a change.

彭涛：我们在 2020 年 11 月拿到宝桑园项目，当时宝桑园是桑蚕研究所下面的一个拓展研学项目，也是他们的科学基地。当我们拿到这个项目的时候觉得蛮有意思的，它经过了十几年发展，自然生态环境仍然非常好，但是它的设施和建筑已经非常老旧，这给了我们一些想改造它的冲动。桑蚕研究所不仅是省农科院下属的一个研究所，而且它也是一个食品加工的研究所，它有非常多的科技元素，但在文旅的推动上相对比较弱，这时候我们的切入就显得顺理成章，我们就进入到了宝桑园的改造。

Peng Tao: We won the renovation bid for BOSUN in November, 2020, when it was a science and research base of the Silkworm Institute. Though BOSUN enjoys advantaged natural resources, its buildings and facilities were old and shabby, which drove us to find creative ways to make a change. Silkworm Institute is not only a science and research base of Guangdong Academy of Agricultural Sciences, but also a food processing research center, which features many sci-tech elements. However, it lacks conditions for cultural tourism development, and that’s why we began the transformation of BOSUN.

朱冰尧：宝桑园是广东省农科院的一个桑蚕农业科研基地，长期以来主要从事农业科技研究。在它发展过程中，也是作为一个研学基地让中小学生去进行一些课外实践活动。从我们接手后给它进行了一些相应的改造，这些改造主要增加一些旅游的元素，特别是针对旅游的吃、住、行、游、购、娱的植入，使一个单纯的农业科技项目转化成一个旅游项目。从改造这个过程中，我们发现作为农业科技项目，宝桑园是具有乡村旅游的一些元素的。

Zhu Bingyao: As a silkworm research base of Guangdong Academy of Agricultural Sciences, BOSUN park is mainly used for agriculture scientific research. Sometimes, it also serves as a base for students’ extracurricular activities. Based on this, we added some tourism elements and transformed it into a tourist destination which provides restaurant, accommodation, sightseeing, shopping and entertainment. During the transformation, we found some of its advantages to develop rural tourism.

▼改造前原貌 Original appearance before transformation

▼改造后 After transforming

2、桑蚕主题构思· 从场地寻找文化 DNA Theme of Silkworm · Cultural DNA from the Site

“蚕丝在没有抽出来之前，整个蚕茧是非常洁白的，所以我们用蚕茧来做形态，也用白色作为整体的颜色。”一个项目需要灵魂，这个灵魂不应该是由设计师硬塞进去，而是自然诞生的。它是从当地的文化、历史和原来的价值中衍生出来的。

The silkworm cocoon is pure white before being processed into silky threads. Therefore, we use the form of cocoon and its white color as the main design elements. The soul of a project is not imposed by designers but is naturally derived from the local culture, history and values.

▼主题演化 Topic evolution

彭涛：在做旧改项目时候，怡境团队遵循的基本逻辑是要基于场地原有的 DNA，去发掘和放大它原有最核心的内容。所以我们拿到这个项目后，就开始寻找原有地块的 DNA。这里有非常多的桑树，每年 3－5 月和 9－11 月会出产不同品种的桑果，桑树和桑果就是地块原有的 DNA。同时，这里也有非常多的蚕。因此，我们在改造时，基于场地原有的内容物，以桑蚕作为主题。

Peng Tao: GVL’s design principle for renovation project is to discover and highlight the DNA of the site itself. So, when we were commissioned to renovate BOSUN, we began looking for its DNA and finally we found it: a variety of mulberry trees around the site as well as various silkworms (March to May) and mulberries (September to November). At last, we decided silkworm as our design theme.

▼游客服务中心的蚕蛹装置 Silkworm chrysalis installation at visitor Service Center

常毅恒：宝桑园最核心的地方有两点，第一是桑果种植，第二是对蚕桑文化的传递。所以对于这个场地我们不需要推翻重来，再放一个新的东西进去。所以宝桑园的改造理念，还是围绕蚕桑文化进行打造。从蚕结茧到最后变成丝绸，这是一个很洁净、洁白的过程。我们结合了璞生活的自然美学生活观，将它打造得更加纯粹，白色的基调就是从这里诞生出来的，白色和场地周边的绿色状态也达到很好的融合。

Chang Yiheng:Cultivation of mulberries and transmission of silkworm culture are two prominent features of BOSUN park. There is no need to add a completely new element into the site. Based on this principle, our renovation thus focuses on the silkworm culture. It is a pure and white process from cocoon to silk. Based on the “aesthetics of nature” advocated by GVL PURE LIFE, we use pure white as the dominant color which integrates into the surrounding green naturally.

朱冰尧：宝桑园所有的建筑设计都是需要和大自然的景观融合的，这些大自然的景观就是山、水、林、田、湖的自然风貌。如何把房子融入到自然当中，就是我们自然美学的理念。

Zhu Bingyao: The architectural design of BOSUN park is supposed to integrate into nature, which means the buildings should keep in harmony with the surrounding mountains, rivers, forests, farmland and lakes. This is our idea of natural aesthetics.

3、设计理念：用运营推导设计 Design Idea: Design from the Perspective of Operation

运营推导设计是怡境主推的一个设计理念，宝桑园整个改造，从设计到施工过程都是以运营为指导的。以往的景观设计可能更注重于外观造型的出彩，但项目后续的运营往往决定了它的生命力。怡境从文旅 1.0 的黄花镇全域旅游项目开始，就探讨和实践以运营推导设计的理念，设计师应该站在运营的角度去思考设计。

“Design from the perspective of operation” is one of the design ideas embraced by GVL. Naturally, the transformation of BOSUN, from design to construction, is totally based on its future operation model. Traditional landscape design may focuses more on eye-catching appearance, but it is the following operation that decides the vitality of a project. From the holistic tourism development in Huanghua Town, GVL began to explore and practice the design idea that is based on operation.

彭涛：我们做文旅项目或者乡村振兴项目现在都有一个很习惯的手法。首先，我们去构思它的运营体系，不断摸索什么人会来宝桑园玩，他们喜欢玩什么，然后再推导我们未来设计的内容。所以当时就推导了宝桑园无外乎这几种客群：第一是亲子客，他们会一家老小来这里玩抽丝、磨豆浆、采桑叶、摘桑果等等；另外一个就是团队客户，我们有很好的会议空间，可以用来培训、开年会，所以我们也做了非常多团队的内容。

Peng Tao: In the plan and design for cultural tourism or rural revitalization project, we are used to first thinking about its future operation system. Take BOSUN for example, we decided our design items according to the needs and interests of the target customer groups. At that time, we predicted the major customer groups would be families who want to experience nature and groups who need spaces for training, meeting and team building. Therefore, we designed lots of activities for both groups.

周显辉：运营推导设计是怡境主推的一个理念。宝桑园改造从设计到施工过程都是以运营为指导的。运营需要什么，我们才会想如何往那个方向去设计，并不是设计师觉得这样好看就这样去做。

Zhou Xianhui: Design from the perspective of operation” is one of the design ideas embraced by GVL. The transformation of BOSUN, from design to construction, is totally based on its future operation model. All our design is going to serve the future operation instead of depending on the designers’ likes and dislikes.

常毅恒：任何项目的存活都在于它能否运营起来，我们原来作为设计师关注的是这个项目出来的时候，它的状态、美感、效果是不是能产生愉悦感受。但对项目而言，我们希望它是持久的，有生命力的，能经历时间考验和市场考验。

Chang Yiheng: The sustainability of a project lies in its operation. As designers, maybe we would only focus on the aesthetic effects of a project; however, from the perspective of an operator, we hope it is living and sustainable to stand the test of time and market.

▼宝桑园暑期夏令营 BOSUN summer camp

▼企业高端研学和企业团建 High-end enterprise training and team building

理想生活方式：璞生活理念植入宝桑园 Ideal Lifestyle: Integration of PURE LIFE

璞生活我们主要提倡三方面的理念：一是天性，二是人性，三是心性。当下，现代都市人都向往一片远离喧闹城市的大自然空间，不仅能与大自然对话，而且能享受到品质生活。面对这种都市人理想生活方式需求，怡境的“璞生活”应运而生。

PURE LIFE mainly focuses on three aspects: nature, humanity and mind. Nowadays, people living in cities are all longing for a natural space, where they can escape from the hustle and bustle of city life to have a dialogue with nature and enjoy a quality life. GVL PURE LIFE was born in response to this demand.

彭涛：城市空间是嘈杂又狭小的，所以我们都向往离开城市，亲近自然。“璞生活”是我们利用城市的品质和资源，对城郊或乡村等未开发的环境进行打造整合，让都市人能有高品质的自然生态体验，进一步令这种体验成为一种城市的理想生活状态。

Peng Tao: Urban spaces are usually small and noisy, so we are all eager to escape from cities and get close to nature. Taking advantages of urban quality and resources, we will develop the unexploited suburbs or villages in a modest way, hoping to provide high-quality eco experience and realize people’s dream for a “PURE LIFE”.

朱冰尧：“璞生活”我们主要提倡三方面的理念：一个是天性，二是人性，三是心性。所谓天性，我们希望我们的理想生活方式是与大自然融合的。其次是在生活中能找到人与人之间的关系，所以它是人性的。第三是心性，我们所谓的心性是希望它能超脱于大自然，超出与人类的关系，从内心中找到我们更崇高，更能够体现我们未来的元素，找到了我们人类生活的本源，所以我们认为璞生活是代表了我们对天性的追求，对人性的追求，对心性的追求。

项目名称：广州花都宝桑园

项目类型：农科文旅项目

设计内容：全链条开发设计建设运营

设计时间：2020 年 11 月

景观摄影：GVL 怡境国际集团

Project: BOSUN, HUADU, GUANGZHOU

Category: Agricultural Science & Culture Tourism Project

Service: development & design & construction & operation

Time of Design: November, 2020

Landscape Photography: GVL Group