Korea eSpoir Concept store

位置：韩国 首尔

分类：商业展示类装修

内容：实景照片

设计团队：ALTA ARCHITECTURE P.C.

图片：12张

ALTA ARCHITECTURE P.C.设计团队与eSpoir一起，为首尔的化妆品牌打造了一个新的展示胜地，也让T型台上的模特们和后台化妆区的化妆师了多了一种选择。这个面积860平方英尺（折合80平方米）的店面布局，以灯火辉煌的T台为中心呈对称分布。在T台的终点，设计师们安放了一面一体化的LED多媒体播放器，这样的设计给这里带来一种剧院般的感觉，并且能够吸引街边的行人们进来看看逛逛。LED显示屏上为人们播放着各品牌目前的促销活动，以及当季新品。

这家店位于首尔繁华的商业街Gagnam-daero，这里也是许多国际知名品牌的汇集地。具有工业风格的黑色管子制成的模块化装置，十分灵活多变，它们可以被悬挂在半空、固定在墙上、或者作为桌子的配件使用。每件家具上都有镜子，还有一块可以改变的磁性板，以及为储存货品所设的大大的抽屉。巧妙放置的镜子，将室外的自然光折射进来，同时也让客户们在试用产品之后可以揽镜自照看看效果如何。

译者：柒柒

Paying tribute to the fashion show catwalk & backstage zone, ALTA ARCHITECTURE P.C. worked with eSpoir to create a new identity for the Cosmetics brand in Seoul. An illuminated central catwalk creates symmetry, and forms a main axis that defines movement through the 80 square meter (860 square foot) space. At the end of the catwalk, a seamless LED video animation adds a sense of theatrics, and draws curious passers-by into the Store. The LED screen provides a digital canvas to showcase seasonal campaigns & new launches.

The shop is situated on Gagnam-daero, a busy commercial street that is home to many Global Brands. Black Industrial pipe fittings create a flexible and modular fixture system which can be deployed in hanging, wall mounted, or rolling table configurations. Each fixture has mirrors, a changeable magnetic graphics board, and generous drawer space for product storage. Strategically placed mirrors draw in natural light from the street, and allow customers to self-test the products at standing height.

韩国eSpoir概念店室内实景图

韩国eSpoir概念店局部实景图