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室内空间概览,overview of the interior
繁忙的都市生活让时间变得奢侈,我们似乎没有暇余和朋友聚餐,没有精力驻足美好的世界。尽管忙碌已成为生活形态,但这一切的初衷都是为了更美好的生活,只是我们在追求速度的时候,没有时间去享受。
Time is a premium in the city because of how busy life is. It does not appear that we will be able to find the time to meet together with friends, nor will we have the strength to stop at the lovely world. Despite the fact that being busy has become the norm in life, the initial goal of all of this activity was to make life better. It’s simply that while we’re trying to go as fast as possible, we don’t have time to stop and take it all in.
- 店铺外立面,overview of the exterior
以优质出品而声名鹊起的咖啡品牌 store by.jpg 本次选址写字楼林立的广州环球都会广场,与过去的快节奏保持联系又形成区分,旨在打造一处在让忙碌都市男女放慢脚步的休憩片刻的场所。
Store by.jpg is a well-known coffee company that has built its reputation on producing high-quality goods. This time, its flagship store can be found in Guangzhou’s Global Metropolis Plaza, which is an office complex. It is a place that both relates to and distances itself from the fast-paced past, and it strives to establish a place where busy metropolitan men and women may calm down and take a vacation from their hectic lifestyles.
立面分解图,facade diagram
玻璃幕墙内延续商务区楼宇的现代主义建筑风格,以模块化的方式对多种手作材料进行组合,纯粹的线条、形状,形成序列感强烈的大小不同网格,继而组合成体块贯穿室内,空间复古简洁同时也蕴含丰富层次。
The glass curtain wall continues the modernist architectural style of the business district building, combining a variety of materials in a modular way. The pure lines and shapes form a strong sense of sequence with different sizes and blocks running through the interior, keeping the space simple and rich in layers at the same time.
点餐空间,a view from the main dining area to the bar
设计草图 design sketch ⒸGeemo Design
网格体块造型细部,closer view to the grids and block
选取材料本身的低饱和度颜色营造大地色系的空间,温暖、朴素、自然。新与旧的对比、粗糙与精致,让门店在钢筋水泥城市中,成为一个充满吸引力的宁静空间。
The low-saturation color of the material itself is chosen to create an earthy space, warm, simple and natural. The contrast between new and old, rough and refined, makes the store an attractive and peaceful space in the concrete city.
Geemo 深谙商业品牌传播的重要性,在对空间整体构成的思考时已把品牌表现植入造型,而非简单粗暴放置 logo。多而不繁,自然而然,客人拍照的不经意间,成为品牌有效传播链。
Geemo recognizes the significance of commercial brand communication. Instead of merely inserting the logo, it has implanted the brand performance into the shape when considering the entire composition of the area. More but not complicated, natural, so that guests in the photograph unintentionally become a successful marketing communication chain.
品牌 logo 设置,Signboard settings area
多种座位区的设置,让相聚和独处都怡然自得。
A variety of seating areas are set up to make gathering and spending time alone a pleasure.
- 用餐区桌椅近景,close shot of the seats
- 空间细节 space details
透过幕墙玻璃看向室内,柔软的灯光释放出温暖的善意,我们期待在这里与朋友们相遇。
The lovely light streaming in through the curtain wall glass emits a loving friendliness. We are excited to see our friends here.
街道视角,view from street
项目名称:store by.jpg 环球都会店
项目类型:餐饮
硬装设计:Geemo Design 治木设计
设计团队:石朝思、易毅、张晓寒
项目地址:广州
主要材料:钢板、石材、木料、涂料
完工时间:2022
项目面积:98 平方米
摄影团队:偏方摄影
排版设计:12TELEMAN
Proj ect info
Project name: store by.jpg at IMP
Program: Catering
Design firm: Geemo Design
Designer team: Kirin/ Yi/ Hann
Project location: Guangzhou, China
Completion time: 2022
Area: 98sqm
Photograph: Pian Fang
Typesetting:12TELEMAN
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