也许你并未留意到，如今社区生活正悄然发生转变，同时新的商业业态也在不断涌现。

Perhaps you haven’t noticed yet, community life is quietly transforming and new commercial trends are constantly emerging today.

位于重庆的塔坪社区拥有悠久的历史，紧邻繁华的观音桥商圈。曾经流行的白色墙体和绿色马赛克砖构成的外墙设计如今却略显陈旧。随着城市化进程的快速推进，社区产业焕发出勃勃生机，而塔坪社区也在这股改变的浪潮中展开了翻新。在这个时代背景下，越来越多的商家将目光投向社区，摆脱传统商场模式，力求贴近当地的生活和文化。其中“着光SPARKLE”服装店犹如一束温暖的光芒，巧妙地融入了这个充满活力的社区，为其注入了一份温馨。

The Taping community in Chongqing boosts its rich history adjacent to the bustling Guanyinqiao commercial district. Its once popular facade design of white walls and green mosaic tiles is now slightly dated. With the rapid progress of urbanization, the community industry has come to life and the Taping community has also embarked on a refurbishment amidst this wave of change. Against this backdrop, more and more businesses are turning their attention to the community and moving away from traditional mall models to stay close to local life and culture. Among them, “SPARKLE” stands out as a warm beacon, gracefully integrating into this vibrant community, infusing it with a sense of warmth.

“着光SPARKLE”店铺位于居民楼首层，占地不到60㎡，原始布局为标准的两室一厅。由于建筑老旧，墙体拆除并不现实，因此我们必须在现有的格局内巧妙地规划各个功能区域。同时，原始的入口位于楼梯口，这不仅不便引流，也缺乏昭示性。因此，我们将主入口的改造放在了这次整体改建的首位，以确保店铺整体美观的同时具有展示性和实用性。

Located on the first floor of a residential building, “SPARKLE” occupies less than 60 m² of land. Its original layout was a standard apartment with two bedrooms and a living room. Faced with the challenge of an aging structure that couldn’t undergo major renovations, clever planning within the existing layout became crucial. At the same time, the original entrance located at the top of the stairs was not only inconvenient for attracting foot traffic but also lacks visibility. Hence, we prioritized the main entrance at the top of this overall reconstructing to ensure that it could be aesthetically pleasing as well as presentable and functional.

空间内原有阳台直面外路，高差仅有四个踏步，我们充分利用这个特点，将阳台巧妙地设计为店铺的主入口.这样既不破坏楼栋的原始生态，同时顾客也更容易进入到店铺内，最大程度提升了店铺设计的吸引力，真正做到设计为店铺引流。

The original balcony in this space faces the external road, with only four steps of elevation difference. Therefore we made full use of this feature, cleverly designing the balcony as its main entrance. In this sense, it not only preserve the original ecology of the building but also make it easier for customers to enter the store. It maximize the attractiveness of the store design, truly achieving a design that effectively attracted customers to the store.

作为整个场地的中心“起居室”，这个区域自然光最弱，但却拥有宁静的特性。我们决定为其点亮，以呼应‘光’这个品牌的精髓。它宛如社区里的一盏灯，发散出的轻柔的光，穿越周遭环境，巧妙而自然，引导着沿街的行人被这独特的光景吸引步入店内。

As the central “living room” of the entire site, this area received the least natural light but possesses a serene ambiance. So we decided to light it up to echo the essence of the brand ‘Light’. Like a lamp within the community, “SPARKLE” now emits a soft glow that delicately traverses the surroundings, guiding pedestrians along the street who are attracted by the unique lightscape into the store.

最终，我们重新规划了入户空间，将原有的入户过道转变成一个小而精致的陈列区，而将剩余的空间用作库房。顾客沿着新搭建的门厅进入，首先迎面而来的是商品展示区，穿过门洞便来到接待区，再转角便是试衣区。每个空间都巧妙地融入了展示功能，同时保持了整体空间的通透感，让顾客在舒适的环境中尽情感受精致的购物体验。

Ultimately, we reconfigured the entrance space, transforming the original entry corridor into a small yet exquisite display area, with the remaining space allocated for storage. Customers entering through the newly constructed foyer are greeted first by the product display area, passing through an archway to reach the reception area and then turning the corner to the fitting room. Each space seamlessly incorporates display functionality while maintaining an overall sense of transparency, allowing customers to indulge in a refined shopping experience in a comfortable environment.

接待台由天然洞石打造，其后方覆盖着大面积灯膜，营造出一种沉稳而柔和的氛围，同时注入了精致的细节。空间中主要材料的选择着重于木材的柔和质感和温暖的色调，并以简洁方式巧妙地组合，为整体饰面赋予了一丝女性气质。

The reception desk, crafted from travertine, is adorned with a large area of light film at its rear, thus creating a stable yet gentle atmosphere with exquisite details. The choice of key materials in the space focuses on the soft texture and warm tones of wood, cleverly combined in a simple manner to give a touch of femininity to the overall finish.

在这个空间中，灯膜如同一片翩然而至的柔光羽翼，轻轻拂动，为每一位顾客带来一场视觉的盛宴。光的表达不再局限于明亮，而是在细腻的灯光中勾勒出女性柔美的线条，照亮了独属于“着光”的时尚氛围。这里不仅是购物的场所，更是一个充满灵感的衣着殿堂，每一位步入其中的顾客都仿佛成为了光的主人，与时尚的光影共舞。

In this space, the light film is like a soft wing of fluttering feathers, gently flicked, providing each customer with a visual feast. The expression of light is no longer limited to brightness, but rather to the delicate light outlining the soft lines of women, illuminating a fashionable atmosphere that belongs exclusively to “SPARKLE”. This is not only a shopping destination but also an inspiring realm of attire, where every customer stepping inside becomes the master of light, dancing with the fashionable interplay of light and shadow.

Interiors:植入设计

Photos:白川空间摄影