The Shaw Create Centre in Cartersville promotes collaboration, supports a healthy lifestyle for employees and allows Shaw and Patcraft to better serve the global design community with their commercial flooring solutions.

Gensler in partnership with Shaw and Patcraft have developed a state-of-the-art design for the Shaw Create Centre offices located in Cartersville, Georgia.

Leading commercial flooring brands Patcraft and Shaw Contract are excited to announce the successful introduction of the Shaw Create Centre – a cutting-edge, three-story facility that is a living representation of the brands’ mission, people and values. Based on the idea that space shapes the personality of a business, the Shaw Create Centre opens opportunities to develop a culture that is authentic and aspirational – and, more than ever, to design and create things that matter.

Prior to the design of the Create Centre, the Shaw teams identified spatial opportunities by utilizing Gensler’s Workplace Performance Index (WPI), an online survey tool that explores how people work, what spaces they use for work and how well those spaces support that work.

The design goals for the new space: ● Enhance the way employees work and promote collaboration. ● Attract and retain the best talent. Now and in the future. ● Create a space that supports and promotes a healthy lifestyle for employees.

With a focus on current and future employees, as well as clients and industry partners, the Create Centre boasts a break-through concept strategically designed with productivity and wellbeing in mind. A range of workspaces, from an open seating plan, to common areas used for impromptu team engagement and deliberately placed breakout rooms, promote connectivity, collaboration, productivity, movement and well-being – allowing associates to do their best work.

To promote the highest level of well-being and sustainability, this LEED Silver certified facility was built with a solar façade for energy and glare reductions. The specific rotation of this façade of “fins” resulted in 25 percent less material used and allowed the use of glass with a high light transmittance, providing ample natural light to the space.

Effective workplace design links to higher business performance. The new Create Centre, located in Cartersville, Georgia, enables Patcraft and Shaw Contract to serve the global design community better than ever before. It’s a place for collaborative breakthroughs, for the best talent, and for promoting a healthy culture – a place where people truly want to be.

Design: Gensler in partnership with Shaw and Patcraft

Photography: Connie Zhou

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