Parkson proudly unveils a captivating visual merchandising concept that seamlessly blends traditional elements with contemporary flair.

Titled “Harmony in Bloom,” this campaign showcases the harmonious fusion of popular Chinese flowers and the dynamic energy of a dancing dragon.

Drawing inspiration from the rich symbolism of Chinese culture, our visual concept revolves around the elegance of peonies, chrysanthemums, and plum blossoms, representing prosperity, beauty, and resilience, respectively. These blossoms create a vibrant tapestry symbolizing the unfolding of good fortune in the coming year.

Complementing the floral splendor is the majestic presence of a dragon, gracefully winding its way around the intricate floral arrangement. The dragon embodies the spirit of the festive season, symbolizing strength, good luck, and the power to overcome challenges. Its dance around the flowers signifies a dynamic celebration of life, prosperity, and positive energy.

The color palette for the visual merchandising will feature auspicious reds, luxurious golds, and tranquil greens, creating a visually stunning and festive ambiance within Parkson stores. Through carefully curated displays and strategic placements, customers will experience a sensory journey that evokes the essence of Chinese New Year.

Harmony in Bloom aims to resonate with Parkson’s diverse customer base, honoring tradition while embracing the vibrancy of the modern：